BTS: The Posh Fairy for L’Occitane Au Bresil


My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden



















A Rising Supermodel: Hanaa Ben Abdesslem

ELLE ARAB WORLD - March 2014 (3 editions)

Springing from revolutionist Tunisia onto Paris’s illustrious catwalks, Hanaa Ben Abdesslem exudes that elusive characteristic known as ‘IT’. She somehow defines everything that fashion relishes: exotic freshness, sinuous form and slightly serious demeanour. Defiantly different, Hanaa has independently shifted the beauty ideals across the Arab world and beyond.

With allure so evocative of the nineties supermodels and particularly reminiscent of the enigmatic Linda Evangelista, She reincarnates the era’s maximalism. Couture has never been worn with such great nonchalance!

ELLE ARAB WORLD Behind-the-Scenes with Hanaa (p102 & p103)

ELLE ARAB WORLD Behind-the-Scenes with Hanaa (p104 & p105)

ELLE ARAB WORLD - March 2014 (p106 & p107)

ELLE ARAB WORLD - March 2014 (p108 & p109)

ELLE ARAB WORLD - March 2014 (p110 & p111)

ELLE ARAB WORLD - March 2014 (p112 & p113)

ELLE ARAB WORLD - March 2014 (p114 & p115)

Photos © MoDa’s Touch

Miranda Kerr for H&M Spring Summer 2014

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The drop-down-gorgeous international supermodel Miranda Kerr have recently been announced the face of the H&M Spring Summer 2014 campaign. The Australian beauty manages to make everything look so good! I’m so excited for the news and I cant wait to see more of this amazing collaboration.

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hires -Miranda Kerr (2)

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hires -Miranda Kerr (4)

TRESemmé Returns as Hair Care Sponsor of NY Mercedes-Benz Fashion Week


As part of its role as the longest-running official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé partnered with contemporary women’s fashion designer Vivienne Tam. Led by the brand’s global stylist Matthew Curtis, the TRESemmé international team of stylists created the latest hair trends to accompany Tam’s newest collection, which debuted on Sunday, Feb. 9, at New York City’s Lincoln Center. In addition to its sponsorship of Vivienne Tam Autumn/Winter 2014 collection, TRESemmé also partnered with modern and flirty women’s wear designer Stacey Bendet, who hosted a presentation of her alice + olivia line at The McKittrick Hotel in New York City during the same week. The alice + olivia designs blend eclectic fabrics and patterns, creating bold and perfectly-tailored pieces.

Additionally, TRESemmé partnered with designers Rebecca Minkoff, Marissa Webb and Jenny Packham to create show-stopping hairstyles for their latest collections. Although no designer’s style is alike, each new fashion line provides the perfect canvas for TRESemmé stylists to polish the looks with gorgeous hair. Each designer’s unique style helps TRESemmé make this a reality, drawing inspiration from Minkoff’s chic yet edgy apparel line, Webb’s combination of masculine and feminine style and Packham’s elegant evening and bridal wear.





Mercedes-Benz Fashion Week attendees were treated to on-site styling services at the TRESemmé Trend Bar, the brand’s two-story salon and lounge, featuring complimentary dry styling and tips from TRESemmé professionals, and samples of the latest TRESemmé products to ensure women feel front-row ready for the day.

Go Gold: H&M’s Exclusive Capsule Collection Inspired by The Swedish Olympic Outfits

To celebrate the outfits designed by H&M in collaboration with the Swedish Winter Olympic team for Sochi 2014, H&M Sport has created a special capsule collection inspired by the Swedish Olympic outfits. The collection is made up of functional sports garments and casual items that are perfect for layering. Selected pieces from the collection have also been tested by the Swedish Olympic team.

Functionality is key, with easily packable lightweight down jackets, breathable running jackets and quick drying base layers. The collection also includes a women’s reversible down jacket with a rounded silhouette and a sporty update in down of the classic bomber for men. There are also accessories such as sneakers, backpacks and sunglasses.

Marc Jacobs LV Fantasy


Following months of speculation, Marc Jacobs, creative director of Louis Vuitton since 1997, has confirmed that he is leaving the French fashion house to focus on his eponymous labels, Marc Jacobs and Marc by Marc Jacobs. This Louis Vuitton Womenswear Spring Summer 2014 was his last creation, and what a finale it was!


H&M Spring Fashion for Woman and Men 2014

Here’s a first preview of the upcoming H&M Spring Collection 2014. The Women’s and menswear lookbooks feature looks with light silhouettes and effortlessly fresh pieces from the collection. The Spring collection will be launched in stores March 6.

Kate Moss For Topshop Reignites!


Three and a half years after the last collection was created for Topshop, Kate Moss is confirmed to return to the brand to deliver a new take on her style inspirations and unrivalled position as the true British fashion icon.

The Kate Moss Collection for Spring Summer 14 will be sold globally via Topshop stores in 40 countries. The collection is currently in the design process.

Patrick Dempsey Announced The Face of Sacoor Brothers AW14


Considered a heart-throb and one of the most charming men in Hollywood, Patrick Dempsey is the highlight of Sacoor Brothers new campaign and models the great quality items of the latest collection, which is arriving in boutiques soon. The elegance and sophistication the brand has accustomed its clients to, have inspired the campaign concept “Share”, which characterize a collection where warm, soft and comfortable clothes enhance the elegance of the lines of Men’s, Ladies’ and kids , using high quality materials with tailor-made service.


Sacoor Brothers is located at 360 Mall.