Rtister Meets Joumana Soufi

I had the pleasure of being interviewed for a feature on Rtister.com, a global home for the savvy shopper who loves to own something contemporary, special, and unique. Based in London, Rtister nurtures and hones emerging designers and merges them with some of fashion’s most established names to create a global platform that showcases the very best in contemporary womenswear.

My feature is now available on Rtister, or you could check it out here! Don’t forget to shop a little and follow them on Instagram @Rtister

BTS: The Posh Fairy for L’Occitane Au Bresil

My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden

The Posh Fairy Goes Under Water

For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!

The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.

About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.

– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae

The Posh Fairy for H&M Conscious Exclusive Collection

I’ve worked with H&M Kuwait team a few times before to conceptualize and direct shoots for different collections last year. And this year, I had the pleasure of working with them again on the oh-so-hot conscious exclusive collection that has been making headlines all over the world, and it’s SO worth it. Here are the shots.

CREATIVE DIRECTOR | STYLIST: Joumana Soufi @thesidetalk
PHOTOGRAPHER: Saleh Al Sanad @al_sanad
MODEL: JiaoJiao @jiaojiaoyao
WARDROBE: H&M Conscious Exclusive Collection @hm
HAIR: Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center @azizaskaff
MAKEUP: Amal Al Adwani @amal_makeupartist
LOCATION: Al Hamra Thermae @alhamra_thermae

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One

The Posh Fairy December Project: Razzle Dazzle

FASHION PHOTOSHOOT

For TheCity Magazine – Dec 2013: RAZZLE DAZZLE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODEL
Faiza Kabir

WARDROBE
Designers’ Lounge

ACCESSORIES
Nass Boutique

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Marlon Malinao

The Posh Fairy Styles Isabel Marant Pour H&M

I was very lucky to be the only one in Kuwait who got their hands on the collaborated Isabel Marant pour H&M collection, to use at a photoshoot of my creation for The City Magazine, November Issue 2013. The photos are finally out and I’m very excited to share.

For TheCity Magazine – Nov 2013: STATUS SYMBOL

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS / SOCIAL FIGURES
– Stylist/Creative Director: Xiena Al Musallam @Kuzmoz
– Illustrator: Mohammed Al Mohanna @Malmhna
– Interior Designer: Deema Decaux @Deemadecaux
– Blogger/Fashion Designer: Hala Abu Al Hasan @Dudette_7D
– Fashion Designer: Hannah Dulaimi @Stylenscones
– Makeup Artist: Mona Dulaimi @Monadbeauty
– Fashion Designer: Abdullah Al Khudhair @Alkudhair
– Social Media Personality: Dana Al Tuwairsh @Daneeda_t
– Architecht: Fatima Al Momen @Falmomen
– Blogger/Entrepreneur: Mohammed Al Rasheed @Fried_Junk
– Actress: Laila Abdullah @Lailaabdullah

WARDROBE
Isabel Marant Pour H&M

ACCESSORIES
Isabel Marant Pour H&M

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Shaikha Al Shayaa & Sabeeka Al Fuzai – Makeup Room

AUGMENTED REALITY
Khayal Application by Snipp

Thesidetalk for Twinqueens AW14 Collection

As some of you may know, I recently collaborated with A Kuwaiti based online department store http://www.twinqueens.com, to be the face of @Twinqueens Autumn/Winter 2014 collection. Head over to their website to shop the collection.

– Face of Twin Queens AW2014: @thesidetalk
– Hair: @Azizaskaff @Blushkwt
– Makeup: @Monadbeauty
– Shoes: #KurtGeiger @Landmarkq8
– Photographer: @Lulualkhataf
– Products & Styling: @Twinqueens

Close & Personal: Mahtab Jamali of Kaytayoon London

Through my years of blogging, I have met a lot of people in the fashion industry, few of them have left an impact and inspired me, and one of the most wonderful and adorable people I met who most certainly done that is the beautiful fashion Designer Mahtab Jamali. A beauty inside and out, a 27-year-old British bombshell with Persian roots, Founder, designer and official face of Katayoon, a model, international representative of Blush Hair and Beauty Salon, photographer and a qualified university lecturer. A woman who seems to excel in it all.

*Photo Credits:
Designer: Katayoon
Hair and Makeup: Zizi at Blush
Location: Kuwait

Born on August 1985 in Ahwaz, Iran, into a very artistic and highly educated family. Mahtab moved to the United Kingdom with her family at a young age. At the age of 17 she started her university education, studied Fashion Design for 5 years in Birmingham City University. and then continued her masters in Design With Learning and Teaching in Higher Education at Kingston University of London. At the age of 23 Mahtab started teaching Fashion Illustration to first and second year students in her university as part of her course and became one of the youngest lecturers. She then started her PhD in Dyslexia and has currently put it on hold to focus more on her booming career, and plans to continue studying again in a few years.

*Photo Credits:
Designer: Katayoon
Hair and Makeup: Nisso International
Location: London

Mahtab started her own brand, Katayoon, in early 2011. Katayoon, which means Queen Of The World is also her mother’s name, Mahtab’s truly main inspiration in life, not only in fashion.

In such a short time all the hard work paid off, and the brand started getting great local and international awareness and have been in over 50 magazines and news papers so far, such as New York Times, The sun, Daily Telegraph, Closer Magazine, Heat Magazine, OX Magazine, Sheer and many more. Her clientele grew into the elite of celebrities and socialites, the likes of Mel B, Eva Longoria, Eva longoria’s sister, Millie Mackintosh, Alexandra Burke, Rachel Stevens, Miss World and Miss England, Lily Ghalichi, along with Princesses of Kuwait, Bahrain and Qatar.

*Photo Credits:
Designer: Katayoon
Location: London

Her designs are made to make a woman feel powerful, elegant, sexy, classy, and very confident. Nature has always been a part of her designs too, and for that she travels most of the times for her photoshoots, and her first source of inspiration is the beauty, femininity and grace she sees in each woman.

*Photo Credits:
Designer: Katayoon
Hair and Makeup: Nisso International
Location: London

To me, she’s caught my attention when I first saw her while modelling for one of the brands, before I even met her, and after I did, she turned out to be a positive soul, with much love and amazing energy that lights up the room whenever she walks in. Her personal style has been also one of my greatest inspirations. Always dressed to kill, this beauty is showing no signs of stopping any time soon!

*Photo Credits:
Designer: Katayoon
Hair and Makeup: Zizi at Blush
Location: Kuwait

*Photo Credits:
Designer: Katayoon
Location: London

*Photo Credits:
Designer: Katayoon
Bag: Moni&J
Shoes: Lorenzi
Location: London

*Photo Credits:
Designer: Dorotea Pospihalj
Headpiece: Dar Trtr
Location: London

*Photo Credits:
Designer: Katayoon
Bag: Moni&J
Hat: Dolce & Gabbana
Sunnies: River Island
Location: California

*Photo Credits:
Designer: Katayoon
Photographer: Rudolph Niasme
Location: Paris

*Photo Credits:
Designer: Katayoon
Photographer: Oliver Morris
Location: London

*Photo Credits:
Designer: Katayoon
Hair and Makeup: Nisso International
Photographer: Amir Raouf
Location: London

*Photo Credits:
Designer: Katayoon
Necklace: Oscar De La Renta
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

I was lucky enough to work with her on 2 photoshoots when she was visiting Kuwait, one was for Katayoon’s new collection at the time, and the other was for H&M’s spring/summer collection 2013. A true professional. I couldn’t have asked for better.

*Photo Credits:
Designer: Katayoon
Sunnies: Linda Farrow
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: Katayoon
Sunnies: Linda Farrow
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: H&M
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: H&M
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: H&M
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: H&M
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

*Photo Credits:
Designer: H&M
Hair and Makeup: Zizi at Blush
Stylist: Joumana Soufi
Photographer: Raed Qutena
Location: Kuwait

My photoshoot with her for Katayoon was recently featured in Wintour Magazine’s August 2013 issue, along with other shots of her and her brand’s.

A talented woman for sure, and I wish to see her continue to rise, inspire, and fascinate with her fashion, style, and that killer smile.

For Mahtab’s news and updates, follow her on instagram on @Katayoonlondon.