Mommy & Baby Yoyo Photoshoot with Family Photographer Ahlam Raffii

 

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In the beginning of this year, In March to be precise, I worked with family photographer Ahlam Raffii to photograph my son, Yousef and I. The photos were amazing, and you can view all of them on Ahlam’s website, here. But the reason I’m writing this post is because Ahlam recently surprised me with these two video edits from our shoot! I just love them! It’s amazing how time goes so fast, Make sure you always enjoy every minute with your loved ones, life is really too short.

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BTS: The Posh Fairy for L’Occitane Au Bresil

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My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden

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The Posh Fairy Goes Under Water

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For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!

The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.

About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.

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– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae

The Posh Fairy for H&M Conscious Exclusive Collection

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I’ve worked with H&M Kuwait team a few times before to conceptualize and direct shoots for different collections last year. And this year, I had the pleasure of working with them again on the oh-so-hot conscious exclusive collection that has been making headlines all over the world, and it’s SO worth it. Here are the shots.

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CREATIVE DIRECTOR | STYLIST: Joumana Soufi @thesidetalk
PHOTOGRAPHER: Saleh Al Sanad @al_sanad
MODEL: JiaoJiao @jiaojiaoyao
WARDROBE: H&M Conscious Exclusive Collection @hm
HAIR: Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center @azizaskaff
MAKEUP: Amal Al Adwani @amal_makeupartist
LOCATION: Al Hamra Thermae @alhamra_thermae

A Rising Supermodel: Hanaa Ben Abdesslem

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Springing from revolutionist Tunisia onto Paris’s illustrious catwalks, Hanaa Ben Abdesslem exudes that elusive characteristic known as ‘IT’. She somehow defines everything that fashion relishes: exotic freshness, sinuous form and slightly serious demeanour. Defiantly different, Hanaa has independently shifted the beauty ideals across the Arab world and beyond.

With allure so evocative of the nineties supermodels and particularly reminiscent of the enigmatic Linda Evangelista, She reincarnates the era’s maximalism. Couture has never been worn with such great nonchalance!

ELLE ARAB WORLD Behind-the-Scenes with Hanaa (p102 & p103)

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Photos © MoDa’s Touch

Soufi Cover: Black Magic Woman

So that’s my little brother up there! A self-taught, very passionate, guitar-player. He writes, records, and produces his own songs, And he’s REALLY good at it all! Check out this cover of Santana’s classic “Black Magic Woman”, and subscribe to his youtube channel, here, to stay updated.

Love you sweetheart. Keep rocking!

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

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Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

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002 A Dish Best Served Cold

003 A Dusting Game

004 What Do You Have There

005 Dead Silence

006 Tete A Tete

007 A Passionate Disinterest

008 Man In Thought

009 He Said, She Said

FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One

Brad Pitt’s Black & White Portraits of Angelina Jolie

I was surfing the web today and I bumped into these portraits of Angelina Joli, photographed by her man Brad Pitt for W Magazine in late 2008. The allure you see captured in the most simple yet complicated technique put these shots on my ever-favorite photos of all time. I’m just captivated.
Take a look at the private lives of what I would consider my favorite Hollywood’s power couple, Brangelina! In these monochrome photographs, Brad used rare Kodak Tech Pan film, which hasn’t been manufactured for four years, to capture his family’s intimate moments.

The images leave me speechless. They do speak for themselves. The drama of black and white film, and maybe the most beautiful woman in the world, could only produce images of this quality. They are beyond beautiful. Not anyone can create such art that not only captures your eyes, but also speaks to your soul.

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Radiant Orchid: The Pantone Color of the Year 2014

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Pantone announced Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014. “While the 2013 color of the year, Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”

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An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.

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Radiant Orchid for Fashion
Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. A dazzling attention-getter, Radiant Orchid permeated the runways during the spring 2014 fashion shows and is already making its way onto the red carpet. Fashion designers featured in the PANTONE Fashion Color Report Spring 2014, including Emerson by Jackie Fraser-Swan, Juicy Couture and Yoana Baraschi, are incorporating Radiant Orchid into their spring collections and variations of this hue will carry into men’s and women’s clothing and accessories throughout next year.

Radiant Orchid for Beauty
A modern and surprisingly versatile shade, Radiant Orchid enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.
This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options. Radiant Orchid’s exuberance also acts as a brilliant finishing touch to nails.

Radiant Orchid for Interiors
Spruce up interior spaces by incorporating this eye-catching hue in paint, accent pieces and accessories. As adaptable as it is beautiful, Radiant Orchid complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows. Likewise, the vibrant color is sure to liven up neutrals including gray, beige and taupe. Uplifting and bold without being overpowering, Radiant Orchid reenergizes almost any color palette and provides a unifying element for diverse spaces.

More of Splash 2014 Calendar

Following my previous post on Splash 2014 Calendar behind the scenes, here’s some more images from the anticipated calender. Looks super creative! Concept & photography by Tejal Patni, and styled by Furne Amato. Check it out.

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