BTS: The Posh Fairy for L’Occitane Au Bresil


My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden



















Go Gold: H&M’s Exclusive Capsule Collection Inspired by The Swedish Olympic Outfits

To celebrate the outfits designed by H&M in collaboration with the Swedish Winter Olympic team for Sochi 2014, H&M Sport has created a special capsule collection inspired by the Swedish Olympic outfits. The collection is made up of functional sports garments and casual items that are perfect for layering. Selected pieces from the collection have also been tested by the Swedish Olympic team.

Functionality is key, with easily packable lightweight down jackets, breathable running jackets and quick drying base layers. The collection also includes a women’s reversible down jacket with a rounded silhouette and a sporty update in down of the classic bomber for men. There are also accessories such as sneakers, backpacks and sunglasses.

H&M Spring Fashion for Woman and Men 2014

Here’s a first preview of the upcoming H&M Spring Collection 2014. The Women’s and menswear lookbooks feature looks with light silhouettes and effortlessly fresh pieces from the collection. The Spring collection will be launched in stores March 6.

The Posh Fairy Styles For H&M


As some you may know, I run a personal shopping . styling service called Posh Fairy! I’ve been more focused on it lately, and I can say, I’m not doing too bad 😉 My latest project was styling for H&M, and I’m so excited to share with you some images of the shoot. Just before I do that, I’d like to give a special ‘Thank You’ to H&M for having the most friendly team ever, my beautiful model, Mahtab Jamali of Katayoon London, Mr. Raed Qutena of Q8Photography, and Blush Hair & Beauty Center for doing the hair & make up; It was super exciting to work with you all, and I can’t wait for upcoming projects!

















This last shot was featured on H&M’s official Facebook page!


Visit Posh Fairy page for updates and new projects ❤

Contest Time: Posh Fairy Style Consultancy!

Posh Fairy is a service that a friend and I newly launched, offering women in need some fashionable transformations! And helping everyday women look and feel anything but ordinary! providing for the first time in Kuwait, style consultancy, personal styling, personal shopping, wardrobe makeovers, styling parties, and even something for busy moms who need a helping hand revamping their chic mode or dressing their family!

The hand-picked team of ‘Style-Fairies’ is finally here to help guide you through the fashion maze and to solve any style dilemma or last-minute wardrobe crisis you might have. We’ve certainly all been there! Who hasn’t rocked up in the totally wrong outfit at the oh-so-cool party? We’re here to help!

To share the love and spread some style-fairy dust, Posh Fairy is collaborating with the amazing T-Shirt Policy London to give one lucky winner a chance to win a style counseling session by one of our stylists, along with the new cool tee by T-Shirt Policy: Designer Skull (picture below)

This competition is hosted by and it’s ending soon on Thursday 23rd of August 2012. To take part, make sure to visit the link, here.

For more on Posh Fairy, follow us on:

– Facebook:
– twitter: @posh_fairy
– Instagram: @posh_fairy

A big ‘Thank You’ goes out to Confashions and T-shirt Policy for being such wonderful supporters. And to my fellow blogger, and talented photographer justnoon for taking all the above images of Posh Fairy and bearing the sun and the heat with me with such an open heart.