BTS: The Posh Fairy for L’Occitane Au Bresil

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My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden

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Simply the Best: The 7th Annual VIVA Beauty Awards Winners

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We love makeup! Personally I get to experiment loads of beauty products all the time. Sometimes it gets overwhelming to judge the result of a certain product, and the whole thing gets mixed together with other products, let it be makeup or skin care, doesn’t it? Well, a little help every now and then is nothing but a bonus. That’s why I look for the VIVA Beauty Awards every year. Mostly to know if i’m missing on any good products some how, or just to know if my beauty routine is going on the right track.

Viva, the biggest selling women’s monthly magazine across the GCC, announced the winners of the 7th VIVA Beauty Awards, during a dazzling event which was held at the JW Marriott Marquis Dubai. The rewards went to:

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Best Foundation: Chanel Perfection Lumiére Velvet Smooth-Effect Make-up
Best Perfume: Chanel Coco Mademoiselle Eau De Parfum
Best Mascara: Lancôme Hypnôse Drama Instant Full Body Volume Mascara
Best Nail Varnish: Essie Nail Colour
Best Anti-Ageing Product: Clarins Double Serum
Best Hair Product: L’Oréal Professionnel Absolut Repair Masque
Best Face Moisturiser: Dermalogica Dynamic Skin Recovery SPF30
Best Lipstick: Christian Dior Rouge Dior
Best Body Product: Kiehl’s Créme de Corps

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Best Foundation: Max Factor Miracle Touch Liquid Illusion Foundation
Best Perfume: L’Occitane Magnolia & Mure
Best Mascara: Max Factor 2000 Calorie Mascara
Best Nail Varnish: OPI Nail Lacquer
Best Anti-Ageing Product: Pond’s Age Miracle BB + Cream
Best Hair Product: TRESemmé Salon Silk Conditioner
Best Face Moisturiser: Olay Total Effects Day Cream
Best Lipstick: Bourjois Rouge Edition Velvet lipstick
Best Body Product: The Body Shop Shea Body Butter

Best Hair Salon: JetSet
Best Nail Salon: N.bar

Editor’s Choice Cult Classic: Chanel Allure Eau De Toilette
Editor’s choice Most Innovative Product: Philips ActiveCare Jojoba Straightener
Editor’s Seal of Approval: Max Factor Whipped Creme Foundation

If you’re using most of these products, then you’re beauty routine couldn’t get any better, if not, maybe it’s now time for a bit of change. You can follow the hashtag on instagram #VIVABeautyAwards for more info on the event and the products, or, use good ol’ Google for heaps of links on any products you wanna know more about.

The Posh Fairy Goes Under Water

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For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!

The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.

About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.

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– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae

When I Wore Sacoor Brothers

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A couple of weeks ago, I was invited by Sacoor Bothers to visit the store and choose an item, or two, to take home. It was my first time at their store in 360 mall, and the variety of the collection surprised me. They carry women, men, and kids, and offer a great customizing service, and the comfort of personalized fit. Pure luxury without the staggering price tag. Coming to Kuwait straight from Portugal, these garments are made with the finest cotton and designed in style of amazing signature European cuts. The brand is the official suit supplier for FC Barcelona. Don’t you just love that? I do! And it also was spotted on celebrities like William Baldwin, Chris O’Donnell, Rob Lowe, and actors from Grey’s Anatomy donning the collections!

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I got this refined shirt that comes with the cutest little buttons. I love small details, they make such a difference with classic pieces. I paired the shirt with NewLook denim and Zara heels. I picked the shirt in blue, but they had a big collection of colors in stripes and checks and also plain.

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The other piece that I picked was this gorgeous dress that I fell in love with the minute I laid eye on! A pink shirt dress that looks so vintage-y, and comes with the cutest black bow belt to top it off! I felt like i was coming out of a 1960s movie wearing it. And I paired it with Ralph Lauren blue python heels.

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I will definitely be adding this brand to my shopping destinations, for both me and the hubby (their men’s collection is super stylish and sharp). If you are looking for a piece to stand out in your outfit, or a gift for him that you can customize, you must pay a visit to their store in 360 mall, 1st floor.

NYLA Method Launches Barre-based Fitness Classes for Women in the UAE

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The barre fitness concept pioneered by Andrea DeBellis, a leader in the New York and London’s wellness scenes, recently announced the launch of NYLA Method in the UAE. From 19 March 2014, female-only classes will be taught across the UAE, to be followed with the exciting opening of a spacious villa, NYLA Method studio in Dubai in the upcoming months. Taught by one of six female instructors, NYLA Method sets a new standard in the UAE’s growing fitness scene, offering a fun workout that promises outstanding results.

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NYLA Method combines the best of the barre fitness concept with other complimentary disciplines, taught by highly talented instructors who have relocated to the UAE from New York, Los Angeles, and Australia. Food enthusiasts will also be able to enjoy NYLA Kitchen, a sanctuary for the uber health conscious, where they can fuel up on an array of organically sourced super foods with gluten-free and dairy-free options; the ideal social hangout before or after a workout.

As part of a perfect regime to tone up and take a break from the daily routine, NYLA Method classes are cutting-edge when it comes to fitness trends. Founder Andrea DeBellis has collaborated alongside health and wellness experts from a variety of disciplines including Ballet, Yoga, Pilates and Physiotherapy to create the method, with an overall goal of empowering women through fitness and nutrition. An essential part of the NYLA Method also includes guiding women on the value of a balanced diet, to further emphasize the importance of a holistic approach to healthy living.

BHS Spring/Summer 2014

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For some of us, BHS is likely to conjure childhood memories of shopping trips with mom. However, in recent years, BHS has been given a boost, restoring its status as a family favorite. Whilst great value products are at the centre of everything they do, a dash of contemporary style adds to the customer experience. 2014 is going to be an exciting year for BHS, with new ventures yet to come.

The new collection is clean and simple. The texture and fabric, color and print, are all beautifully explored this season in womenswear to create a collection of contemporary femininity that is sophisticated and wearable. Prints from a far field and closer to home offer something for the bold and something for the traditional. Ikat, zebra, and tribal in monochrome juxtapose digital floral prints in watercolour blue on white palettes.

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Blue floral satin prom dress

Blue ivory print kimono

Chambray cotton shirt dress

Coral stripe shirt dress

Floral jacquard shift dress

Green blue printed pencil skirt

Lightwash denim shirt dress

Linen zebra print dress

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Tribal jacquard shift dress

Snake effect barrel bag

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Striped barrel bag

Tan barrel bag

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Final Call For Application: Cartier Women’s Initiative Awards 2014

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The Cartier women’s Initiative Awards are looking for committed female entrepreneurs heading initiatives with the potential to grow significantly in the years to come. To apply for the 2014 edition, fill out the application form on www.cartierwomensinitiative.com. All applications must be submitted online in English. Application deadline: February 28, 2014 at 10am Paris time (CET).

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what can you win? Eighteen finalists representing the best projects worldwide will be selected in the first phase of the contest. They will receive coaching and media exposure and will be invited to France for the Finale week which includes a presentation in front of the international Jury, entrepreneurship workshops and the Global Meeting of the Women’s Forum. The six Laureates nominated for the Awards receive one year of coaching, US$ 20 000 in funding, media visibility and networking opportunities.

Eligibility Criteria
The business project to be considered for the Cartier Women’s Initiative Awards must be:
• An original for-profit business creation,
• In the start-up phase: between one and three years of operation,
• The main leadership position must be filled by a woman. The competition is open to women from any country, nationality and industry.

Application Form
The questions that feature on the application form are detailed below for reference:
– About the team: Contact details and resumes of lead entrant and team members.
– About the business • Executive summary of the business • Project development stage • Product or service • Sales and distribution strategy • Market analysis • Competitive environment • Management team • SWOT analysis • Impact of the business • Financials
– Appendix and supporting documents Logo, photos of the product, patents, articles…

Visit the link below to complete your application process:
www.cartierwomensinitiative.com

Good Luck!

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

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Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

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002 A Dish Best Served Cold

003 A Dusting Game

004 What Do You Have There

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006 Tete A Tete

007 A Passionate Disinterest

008 Man In Thought

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FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One

Go Gold: H&M’s Exclusive Capsule Collection Inspired by The Swedish Olympic Outfits

To celebrate the outfits designed by H&M in collaboration with the Swedish Winter Olympic team for Sochi 2014, H&M Sport has created a special capsule collection inspired by the Swedish Olympic outfits. The collection is made up of functional sports garments and casual items that are perfect for layering. Selected pieces from the collection have also been tested by the Swedish Olympic team.

Functionality is key, with easily packable lightweight down jackets, breathable running jackets and quick drying base layers. The collection also includes a women’s reversible down jacket with a rounded silhouette and a sporty update in down of the classic bomber for men. There are also accessories such as sneakers, backpacks and sunglasses.

The Posh Fairy December Project: Razzle Dazzle

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FASHION PHOTOSHOOT

For TheCity Magazine – Dec 2013: RAZZLE DAZZLE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODEL
Faiza Kabir

WARDROBE
Designers’ Lounge

ACCESSORIES
Nass Boutique

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Marlon Malinao