I had the pleasure of being interviewed for a feature on Rtister.com, a global home for the savvy shopper who loves to own something contemporary, special, and unique. Based in London, Rtister nurtures and hones emerging designers and merges them with some of fashion’s most established names to create a global platform that showcases the very best in contemporary womenswear.
My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.
The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.
And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.
– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden
For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!
The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.
About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.
– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae
I’ve worked with H&M Kuwait team a few times before to conceptualize and direct shoots for different collections last year. And this year, I had the pleasure of working with them again on the oh-so-hot conscious exclusive collection that has been making headlines all over the world, and it’s SO worth it. Here are the shots.
CREATIVE DIRECTOR | STYLIST: Joumana Soufi @thesidetalk
PHOTOGRAPHER: Saleh Al Sanad @al_sanad
MODEL: JiaoJiao @jiaojiaoyao
WARDROBE: H&M Conscious Exclusive Collection @hm
HAIR: Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center @azizaskaff
MAKEUP: Amal Al Adwani @amal_makeupartist
LOCATION: Al Hamra Thermae @alhamra_thermae
To celebrate the launch of their fantastic new spring collection, River Island is giving 3 lucky customers the chance to win their spring wardrobe valued at KD 400!! What more could you ask for?
Just spend KD 40 in River Island and enter your details into the prize draw for your chance to win. There are even 5 runner up prizes of KD 40 gift cards too, so what are you waiting for? The offer starts on Feb 21 and ends on March 20, so don’t miss out – head down to your nearest River Island store now.
For some of us, BHS is likely to conjure childhood memories of shopping trips with mom. However, in recent years, BHS has been given a boost, restoring its status as a family favorite. Whilst great value products are at the centre of everything they do, a dash of contemporary style adds to the customer experience. 2014 is going to be an exciting year for BHS, with new ventures yet to come.
The new collection is clean and simple. The texture and fabric, color and print, are all beautifully explored this season in womenswear to create a collection of contemporary femininity that is sophisticated and wearable. Prints from a far field and closer to home offer something for the bold and something for the traditional. Ikat, zebra, and tribal in monochrome juxtapose digital floral prints in watercolour blue on white palettes.
In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.
Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.
For TheCity Magazine – Jan 2014: A PARADISE LOST
CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center
A stay at the five-star Corinthia Hotel London already offers an unrivalled experience in the heart of the British capital, and now guests can combine the ultimate city experience with an exclusive day-trip to a historic estate in the English countryside, all while staying at one luxurious London address. The five-star hotel has just launched day trips to The Petworth Estate in West Sussex – a historic late 17th Century mansion which houses an important collection of paintings and sculptures.
Overnight guests at Corinthia Hotel London can be transported by helicopter (in minutes) or by Range Rover (in 1 hour 15 minutes) to the exclusive estate where they can experience a day living like lords and ladies of the manor. Activities on offer include game hunting, fly fishing and deer stalking (live or simulated depending on season and experience), and participants are fitted with everything from hearing protection to cartridges and guns. Non-hunting partners can enjoy a guided tour of the ancestral 17th Century home Petworth House, which has the largest private collection of Turner paintings, horse and carriage tour through the grounds and a look around at the plethora of local antique shops.
The day-trips offer a unique experience for GCC guests travelling to London; one that enables visitors to swap views of the London Eye and River Thames, thanks to the hotel’s idyllic city-centre location and close proximity to popular tourist and shopping sites, with a historic English country escape for a day. Guests can focus on a particular sport such as fishing, game hunting or deer stalking on the day, or Corinthia can tailor-make a day’s package including a combination or only focusing on simulated sports, depending on preferences.
Packages for the Petworth Estate experience start from $5,900 including two nights’ stay at Corinthia Hotel London. For more information on Corinthia Hotel London visit their website, corinthia.com.