BTS: The Posh Fairy for L’Occitane Au Bresil


My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden



















Product Review: L’Occitane 5 Essential Oils Volumizing Shampoo & Conditioner

Volimizing Shampoo

I Love this pair! Since I’ve started using them about 3 months ago, my hair feels great and looks silkier, fuller, and shinier. They both smell absolutely gorgeous and really do nourish my hair.

Formulated with natural origin vegetable complex of 5 essential oils of Chamomile, Mandarin, Cedar, Basil and Lemongrass with wheat proteins. This series of shampoo and conditioner helps soothe a sensitive or irritated scalp beside helping to get a healthier and more beautiful hair.

No BHA, No BHT, No synthetic colorants, No EDTA, No formol or formaldehyde, No animal ingredients, No parabens, No phenoxyethanol, No phtalates, No silicone, No triclosan. An absolute must in my shower!

Available at all L’Occitane stores.

Volimizing Conditioner

Tried & Tested: The L’occitane Beauty Box – July 2013

It’s no secret how much I love beauty products, specially skin care! I like to try and experiment every new thing out there, but I stay loyal to few brands that I know I will love every new product they will bring to the table, one of those is L’occitane en Provence; I love the quality and the obvious work they put behind each and every one of their products, both in terms of effect and the straight to point packaging.


about 4 weeks ago, I received the Beauty Box of July 2013 and I’ve been putting what came in it to the test before writing this post, so I can be as true as possible with my review. First up, Immortelle Eye Makeup Remover, and Immortelle Essential Water. My 2 favorite picks from the box, and I’ve been literally using them every night since I got them! The Immortelle Eye Makeup Remover is great for not only eyes, but also face and lips. It has a velvety gel-like texture that can be used with or without makeup, and most importantly, I does not leave an annoying oil layer on! Personally, I like to use it without water then wash my face after I’m done. It makes my face super fresh and clear. It almost feels like you wash your way to new skin every time you use it! After I wash my face, I pat it dry, then with a cotton ball, I wipe Immortelle Essential Water all over my face and neck, and voila, ready for bed!


Next in the box was Immortelle Brightening Moisture Mask. Honestly, I’ve got quite fair skin that I doubt could get any lighter, but with using the mask twice a week, I definitely felt my face was more evenly-toned and the pigmentation marks were lighter. It is an intensive treatment that gives skin a real hydration and brightening bath to help to preserve its natural youthful glow. Skin is immediately and deeply moisturized, smoothed, and more firm. It not only contains moisturizing agents, but also restructuring vitamin A, vitamin E, with anti-free radical action, and rice peptides for improved cellular nutrition and oxygenation. Its pure Immortelle essential oil boosts collagen synthesis and helps to stimulate microcirculation to enhance cell renewal. The only downside is the packaging; the jar allows too much air to get mixed with the ingredients each time you use it, which shortens its shelf life. But in general, it is a great product and very much recommended if you suffer from dry skin or uneven combination.


Now, the Immortelle Brightening Instant Exfoliator; basically, if you have dry and sensitive skin and you still would like to exfoliate, this is definitely the type of face scrub you would love! It brightens up your skin while leaving it fresh, soft, and hydrated! I’m usually very picky with face exfoliators and scrubs, and I love it!


The last item in the box was Cherry Blossom Eau De Toilette, a fresh and floral fragrance that is great for summer and day time. A top note that is sweet and juicy with Cherry and Freesia, a middle note that is floral and feminine with Cherry Blossom and Lilly of the valley, and a base note that is warm and woody with Amber & Musk. This fragrance smells just like the first days of spring!


To try or buy any of the above products, visit L’occitane stores at The Avenues, Al Fanar, or find their products at Tanagra stores.

It’s Giveaway Time: L’Occitane Divine Cream Challenge!

L’Occitane Divine Cream Challenge!

If you are using L’Occiatne Divine cream, you could Get 40 KD worth of products from L’Occitane for FREE! All you need to do is describe your skin before and after using the product; leave a comment on this post, or upload a picture on Instagram, with the hashtag #Divineatthesidetalk and mention @thesidetalk,.

2 winners will be picked thru, one from the blog and another from Instagram; you may participate in both to increase your chances of winning. The winner will need to bring the cream to the store when he/she collects the gift as a proof of using the cream.

Divine Cream


L’occitane Re-opens The Avenues Boutique

This week I was invited to attend the re-opening of L’occitane boutique at The Avenues, in their same location opposite Baroue. Now, I love L’occitane and I always have to be using at least one of their products. They’ve got something for every skin, every need, and every mood. Their packaging is so convenient and everything smells heavenly, and their store always gives me a feeling of refreshing suburbs!

Got to the store, and of course it was all in the cute little details, stacks of flowers and lavender everywhere, a violinist, and a section to personalize the perfume bottles you buy with anything you want to draw or write.

The event also marked the launch of their new, rose based, collection Rose Des Champs, it comes in Eau de toilette and the cutest solid perfume charms, super cool to keep in your little clutch.

If you’re looking for any sort of skin care products, I’d say you need to visit L’occitane for an always pleasant experience.