BTS: The Posh Fairy for L’Occitane Au Bresil

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My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden

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The Posh Fairy Goes Under Water

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For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!

The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.

About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.

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– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

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Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

001 My Aching Soul

002 A Dish Best Served Cold

003 A Dusting Game

004 What Do You Have There

005 Dead Silence

006 Tete A Tete

007 A Passionate Disinterest

008 Man In Thought

009 He Said, She Said

FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One

More of Splash 2014 Calendar

Following my previous post on Splash 2014 Calendar behind the scenes, here’s some more images from the anticipated calender. Looks super creative! Concept & photography by Tejal Patni, and styled by Furne Amato. Check it out.

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SPLASH-CALENDAR-2014_LOVE-Denim_November

SPLASH-CALENDAR-2014_LOVE-Florals_February

SPLASH-CALENDAR-2014_LOVE-Florals_January

SPLASH-CALENDAR-2014_LOVE-Lace_June

SPLASH-CALENDAR-2014_LOVE-Lace_May

SPLASH-CALENDAR-2014_LOVE-Leather,-October

SPLASH-CALENDAR-2014_LOVE-Leather_September

SPLASH-CALENDAR-2014_LOVE-Monochrome-_April

SPLASH-CALENDAR-2014_LOVE-Monochrome_March

SPLASH-CALENDAR-2014_LOVE-Plaid_August

SPLASH-CALENDAR-2014_LOVE-Plaid_-July

The Posh Fairy December Project: Razzle Dazzle

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FASHION PHOTOSHOOT

For TheCity Magazine – Dec 2013: RAZZLE DAZZLE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODEL
Faiza Kabir

WARDROBE
Designers’ Lounge

ACCESSORIES
Nass Boutique

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Marlon Malinao

The Posh Fairy Styles Isabel Marant Pour H&M

I was very lucky to be the only one in Kuwait who got their hands on the collaborated Isabel Marant pour H&M collection, to use at a photoshoot of my creation for The City Magazine, November Issue 2013. The photos are finally out and I’m very excited to share.

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For TheCity Magazine – Nov 2013: STATUS SYMBOL

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS / SOCIAL FIGURES
– Stylist/Creative Director: Xiena Al Musallam @Kuzmoz
– Illustrator: Mohammed Al Mohanna @Malmhna
– Interior Designer: Deema Decaux @Deemadecaux
– Blogger/Fashion Designer: Hala Abu Al Hasan @Dudette_7D
– Fashion Designer: Hannah Dulaimi @Stylenscones
– Makeup Artist: Mona Dulaimi @Monadbeauty
– Fashion Designer: Abdullah Al Khudhair @Alkudhair
– Social Media Personality: Dana Al Tuwairsh @Daneeda_t
– Architecht: Fatima Al Momen @Falmomen
– Blogger/Entrepreneur: Mohammed Al Rasheed @Fried_Junk
– Actress: Laila Abdullah @Lailaabdullah

WARDROBE
Isabel Marant Pour H&M

ACCESSORIES
Isabel Marant Pour H&M

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Shaikha Al Shayaa & Sabeeka Al Fuzai – Makeup Room

AUGMENTED REALITY
Khayal Application by Snipp

Beyonce’s Daring Photoshoot for the Cover of Flaunt Magazine

Beyoncé has posed for her raciest and most daring cover yet, as the mother of one appeared nude for Flaunt magazine cover shot! The daring editorial was shot in 2011 by photographer Tony Duran as part of Beyonce’s Year of 4 album campaign, but now the pictures have emerged in a stunning editorial for Flaunt magazine.

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The Kayys Ramadan Collection ’13

The Kayys, a high end fashion brand based in Qatar, released their Ramadan 2013 collection photoshoot, and I fell in love, head over heels! Oh My! The beauty of those shots is indescribable! The garments, the flowers, the colors, the photography, the angles, the model; p.e.r.f.e.c.t.i.o.n!!! It’s amazing to see such level of work being done in the region. To me, this is so Vogue material. Well done girls!

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Follow them on Instagram @Thekayys for more on the collection details.

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The Avenues Magazine: November Photoshoot

Along with the attention recent launch of The Avenues expansion and with all the attention surrounding it, the Avenues’ Magazine new issue got a little face life and looked more fun, richer, and with a lot more stylish stuff to look out for. The cover also looked different featuring for the first time a photo of their own photoshoot instead of the illustrated characters that has been covering the magazine since the first issue came out. The photoshoot has been art directed and styled by the lovely Noaf Hussein of PLT, and it is the first photoshoot to ever make it to the cover! Well done Noafa!

Art Direction & Styling: Noaf Hussein
Photographer, Jalil Marvin
Makeup: Makeup Forever
Model: Tina Haddad