BTS: The Posh Fairy for L’Occitane Au Bresil


My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden



















Wing It, Dolls!

I’ve been developing some serious obsession with eyeliners recently..So as soon as I laid eyes on these new styles I had to share them!

Look 1, WINGED LASHES: This look can be achieved in two ways, with individual lashes or a lash strip in a winged-shape cut into a third; buy “long” length, or “medium” if your own lashes are on the shorter side.
– Individual lashes (3 or 4 per eye): One at a time, glue to the root of each lash, and place them individually next to each other along the outer corner of your lash line, but instead of placing each facing forward, place them more at an outward-diagonal direction for the winged effect.
– Lash strip: Cut the outer third section of the strip with cuticle scissors then trace along the root of the strip with a thin line of lash glue. Wait two minutes for the glue to get tacky and pop them directly on top of your lash line in the outer corner.
**Tip: when applying mascara drag the mascara wand from root to tip in an outward direction (instead of the typical upward direction) for more of a fluttery effect.

Look 2, SMOKED WING: This is a softer alternative and can be achieved with any shades (grey,black,bronze,copper,purple…you name it!); using the same blending techniques that you use when you create a typical smoky eye, start at the inner corner of your crease and sweep the shadow with a blending brush in a rainbow shape along the crease all the way to the area parallel to the end of your brow. Then in windshield-wiping motions, brush the shadow back and forth along the crease while moving in a downward direction along your lid until you reach the lash line. Repeating with another dip in the shadow but always beginning along the crease, sweeping back and forth as your move downwards towards your lashline. Trace the same shade along your lower lash line, out past your lash line to meet the shadow from your upper lid.
**Tip: For a precise angle and winged line, you can first apply scotch tape at the angle from your outer lash line to the end of your brow, apply shadow as directed above, then peel off the tape.

Look 3, WINGED LID: This look is best achieved with a long-wear gel liner and a liner brush, because liquid liner isn’t meant to cover this much surface area and will most likely crack. Start with a thin winged line along your lash line as if you were only doing a winged liner. Then make another line starting in the inner corner of your crease and tracing it along your crease in a rainbow shape, ending parallel to the end of your brow. Go back to the line along your lashes and extend the wing up to not only meet and connect with the crease line, but extend it a little further. Then simply fill in the lid area in between the two lines. Hello Drama!!