Styling Portfolio

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Model @katayoonlondon, photoghraphy by @maryamhjn, styled by me @posh_fairy, Hair and Makeup by @azizaskaff @blushkwt, Bag by @moniandj

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FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One
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FASHION PHOTOSHOOT

For TheCity Magazine – Dec 2013: RAZZLE DAZZLE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODEL
Faiza Kabir

WARDROBE
Designers’ Lounge

ACCESSORIES
Nass Boutique

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Marlon Malinao

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FASHION PHOTOSHOOT

For TheCity Magazine – Nov 2013: STATUS SYMBOL

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS / SOCIAL FIGURES
– Stylist/Creative Director: Xiena Al Musallam @Kuzmoz
– Illustrator: Mohammed Al Mohanna @Malmhna
– Interior Designer: Deema Decaux @Deemadecaux
– Blogger/Fashion Designer: Hala Abu Al Hasan @Dudette_7D
– Fashion Designer: Hannah Dulaimi @Stylenscones
– Makeup Artist: Mona Dulaimi @Monadbeauty
– Fashion Designer: Abdullah Al Khudhair @Alkudhair
– Social Media Personality: Dana Al Tuwairsh @Daneeda_t
– Architecht: Fatima Al Momen @Falmomen
– Blogger/Entrepreneur: Mohammed Al Rasheed @Fried_Junk
– Actress: Laila Abdullah @Lailaabdullah

WARDROBE
Isabel Marant Pour H&M

ACCESSORIES
Isabel Marant Pour H&M

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Shaikha Al Shayaa & Sabeeka Al Fuzai – Makeup Room

AUGMENTED REALITY
Khayal Application by Snipp

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FASHION PHOTOSHOOT

For TheCity Magazine – Oct 2013: REBEL ROMANCE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

GRAFFITI ART WORK
Monstariam

MODEL
BY Promodel Service Agency

WARDROBE
Black Boushiya Boutiques

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Mona Dulaimi

SET EQUIPMENT
Your Events Management

VIDEO PRODUCTION
01 Production & Media Services

AUGMENTED REALITY
Khayal Application by Snipp
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Noha Nabeel @Nohastyleicon : #EccoForBreastCancer / Awareness

Lana Al Resheed @Lanaalresheed: #EccoForBreastCancer / Prevention

Nouf Al Mudhayan @Noufalmudhayan: #EccoForBreastCancer / Acceptance

Shurouq Salmeen @Sash2002: #EccoForBreastCancer / Hope

Abrar Zenkawi @Notsiz: #EccoForBreastCancer / Faith

Asma Al Mulla @Vintagebaza: #EccoForBreastCancer / Patience

Noaf Hussein @Pltq8: #EccoForBreastCancer / Survival

FOOTWEAR FOR A CAUSE

CREATIVE CONCEPT / STYLING
Joumana Soufi | Posh Fairy

PHOTOGRAPHER
Jalil Marvin

FOOTWEAR
Ecco

WARDROBE
Al Yasra Fashion Brands

ACCESSORIES
Al Yasra Fashion Brands

HAIR & MAKEUP
F. Naqi Institute

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CONCEPTUAL PHOTOSHOOT

Art Directed Series: YINYANG

ART DIRECTOR | STYLING
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

DANCERS
Noor Behbehani & Layal Sleeq – Studio965

HAIR & MAKEUP
ASAP Beauty Salon

HEADPIECE
Concierge Cadeaux et Fleurs

LOCATION
Arabana Project
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Posh Fairy’s H&M photoshoot was featured on the brand’s official Facebook page, not once, but twice, with 14 million fans following the page!
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FASHION PHOTOSHOOT

DESIGNER
H&M

ACCESSORIES
H&M

STYLING
Joumana Soufi | Posh Fairy

PHOTOGRAPHER
Raed Qutena

MODEL
Mahtab Jamali

MAKEUP & HAIR
Blush Hair & Beauty Center

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FASHION PHOTOSHOOT

DESIGNER
Katayoon London

ACCESSORIES
Harvey Nichols Kuwait

STYLIST
Joumana Soufi | Posh Fairy

PHOTOGRAPHER
Raed Qutena

MODEL
Mahtab Jamali

MAKEUP & HAIR
Blush Hair & Beauty Center

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THE POSH FAIRY
Joumana Soufi
By bazaar staff, March (2013)

Joumana Soufi knows what it means to take a leap of faith in the pursuit of self-contentment. From a high-powered career in marketing, to a full-time fashion blog that’s evolved into one of the most coveted online spaces for fashion news and updates, and now a fashion and image consultancy, she considers her journey as one of life’s simple decisions.

Joumana decided to let inspiration take over. Upon dedicating her time to blog about her many passions, especially fashion, art and photography, The Side Talk, grew into one of the most prominent fashion blogs in Kuwait and the region. She may attribute her success to the consecutive effort of taking baby steps, yet Joumana’s personable nature, open spirit and constant search for creativity further defined her style, giving thesidetalk.com an unprecedented edge. We finally got to see the person behind those addictively stylish posts, as she consults with her favorite brands rather than simply post about them. This drove her towards creating The Posh Fairy, a styling and image consultancy that transforms your look from head to toe.

She comments, “The Posh Fairy started as a fantasy, a day-dream while walking in the mall and observing outfits. I started reading and researching the idea, taking a course only to fall in love further and enroll in another one. It’s a non-stop, fast-paced industry that never sleeps!” One might jump to the conclusion that this lady has the easiest job in the world, yet it’s actually very challenging. She adds, “It needs deep observation of the person’s physical and personal character aspects to achieve an outcome that satisfies the stylist and the shopper at the same time. The most exciting part for me is the first meeting with the client; moving from not knowing what to expect into actually forming a vision!”

As a blogger-turned-top stylist/personal shopper, Joumana wishes to expand The Posh Fairy as a fully-fledged company that serves as a complete makeover destination for women and men who need to supercharge their style attitude.

bazaar questionnaire:

What is your idea of perfect happiness?

Happiness is a state of mind. You could have everything you want and be miserable, and on the contrary, you could be happy even if things aren’t going their best for you. To me, the perfect idea of happiness is family, success, and love; put together, this is one hell of combination! The secret to having it all is knowing that you already do.

What is your greatest fear?

I have one too many fears: heights, darkness, small spaces, and aging!

What is the trait you most deplore in yourself?

I’ve got too much brain in my head! I think too much. Overthinking makes a big deal of everything; I spend too much time over-analyzing. I know worrying will never change the outcome; still it’s kind of hard to practice what I preach.

What is the trait you most deplore in others?

Believe it or not, it’s not easy for me to deal with all types of people; I don’t do well with people who are cold, too laid back, or those who think they know everything.

Which living person do you most admire?

My parents! They are two opposites that attract and complete one another.

What is your greatest extravagance?

Shopping is my guilty pleasure! I cannot resist snatching something I like the second I lay my eyes on it. When I gotta have it, I gotta have it!

Which words or phrases do you most overuse?

‘cute’, ‘gorgeous’, ‘doll’, and ‘super’! Definitely over used!

When were you happiest?

Life is a roller-coaster of ups and downs. With every passing day I get more of an understanding of my being and my surroundings, which makes me more content. In the process, I face some obstacles and that’s when sadness, anger, or disappointment may come in. However, I’m at my happiest when I’m around my family, my baby, and my husband. That’s my comfort zone and my positive energy.

Which talent would you most like to have?

Illustrator or a graphic designer! I wish I could transform my thoughts into art!

What would you consider your greatest achievement?

Achievements aren’t measurable, they are completely personal, and there’s no customary standard or limit. I reached the peak of my success in my career and therefore decided to move on towards a new path. I chose to pursue consulting in marketing and social media, focused more on my fashion blog, started a styling business, and also had a baby! Those are my achievements—they will keep growing and changing every day.

Where would you most like to live?

Paris: since as long as I remember I was fascinated with France and the French; their elegance, sophistication, and even the language, I’m definitely a French soul!

Follow Joumana’s posts by visiting: http://www.thesidetalk.wordpress.com and be sure to check out The Posh Fairy on Instagram, @posh_fairy and Facebook.com/poshfairy. Photography by Djinane Alsuwayah for Khaleejesque Magazine.

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