BTS: The Posh Fairy for L’Occitane Au Bresil

My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.

The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.

And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.

– Art director / Stylist: Joumana Soufi @thesidetalk
– Photographer: Jean Claude Dib @jeanclaudedib.photography
– Model: Hannah Delaimi @stylenscones
– Outfits: Enti @entikw
– Accessories: Stylist’s own
– Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
– Makeup: Amal Al Adwani @amal_makeupartist
– BTS photography & videography: Roqaya Shamo @rshamo_
– Location: Home & Garden Nursery @homeandgarden

The Posh Fairy Goes Under Water

For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!

The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.

About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.

– Art Director / Stylist: Joumana Soufi
– Photographer: Jalil Marvin
– Photography Equipment: TechSys Marine / AAB World
– Model : Sune Vantonder
– Makeup: Marvelous Makeup
– Location: Al Hamra Thermae

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One

Brad Pitt’s Black & White Portraits of Angelina Jolie

I was surfing the web today and I bumped into these portraits of Angelina Joli, photographed by her man Brad Pitt for W Magazine in late 2008. The allure you see captured in the most simple yet complicated technique put these shots on my ever-favorite photos of all time. I’m just captivated.
Take a look at the private lives of what I would consider my favorite Hollywood’s power couple, Brangelina! In these monochrome photographs, Brad used rare Kodak Tech Pan film, which hasn’t been manufactured for four years, to capture his family’s intimate moments.

The images leave me speechless. They do speak for themselves. The drama of black and white film, and maybe the most beautiful woman in the world, could only produce images of this quality. They are beyond beautiful. Not anyone can create such art that not only captures your eyes, but also speaks to your soul.

The Posh Fairy December Project: Razzle Dazzle

FASHION PHOTOSHOOT

For TheCity Magazine – Dec 2013: RAZZLE DAZZLE

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODEL
Faiza Kabir

WARDROBE
Designers’ Lounge

ACCESSORIES
Nass Boutique

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Marlon Malinao

The Posh Fairy Styles Isabel Marant Pour H&M

I was very lucky to be the only one in Kuwait who got their hands on the collaborated Isabel Marant pour H&M collection, to use at a photoshoot of my creation for The City Magazine, November Issue 2013. The photos are finally out and I’m very excited to share.

For TheCity Magazine – Nov 2013: STATUS SYMBOL

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS / SOCIAL FIGURES
– Stylist/Creative Director: Xiena Al Musallam @Kuzmoz
– Illustrator: Mohammed Al Mohanna @Malmhna
– Interior Designer: Deema Decaux @Deemadecaux
– Blogger/Fashion Designer: Hala Abu Al Hasan @Dudette_7D
– Fashion Designer: Hannah Dulaimi @Stylenscones
– Makeup Artist: Mona Dulaimi @Monadbeauty
– Fashion Designer: Abdullah Al Khudhair @Alkudhair
– Social Media Personality: Dana Al Tuwairsh @Daneeda_t
– Architecht: Fatima Al Momen @Falmomen
– Blogger/Entrepreneur: Mohammed Al Rasheed @Fried_Junk
– Actress: Laila Abdullah @Lailaabdullah

WARDROBE
Isabel Marant Pour H&M

ACCESSORIES
Isabel Marant Pour H&M

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Shaikha Al Shayaa & Sabeeka Al Fuzai – Makeup Room

AUGMENTED REALITY
Khayal Application by Snipp