The Posh Fairy for H&M Conscious Exclusive Collection

photo 2

I’ve worked with H&M Kuwait team a few times before to conceptualize and direct shoots for different collections last year. And this year, I had the pleasure of working with them again on the oh-so-hot conscious exclusive collection that has been making headlines all over the world, and it’s SO worth it. Here are the shots.

photo 7

photo 6

photo 4

photo 3

photo 11

photo 9

CREATIVE DIRECTOR | STYLIST: Joumana Soufi @thesidetalk
PHOTOGRAPHER: Saleh Al Sanad @al_sanad
MODEL: JiaoJiao @jiaojiaoyao
WARDROBE: H&M Conscious Exclusive Collection @hm
HAIR: Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center @azizaskaff
MAKEUP: Amal Al Adwani @amal_makeupartist
LOCATION: Al Hamra Thermae @alhamra_thermae


Conscious Exclusive at H&M: More Sustainable Fashion Full of Hollywood Glamour!

Hollywood glamour comes to H&M this spring with
Conscious Exclusive – a party wear collection made from more
sustainable materials. The collection features clothing and
accessories for both men and women, and is part of H&M’s
Conscious work to offer more sustainable fashion. Materials used in
the collection include organic cotton, recycled polyester, recycled
polyamide and Tencel. The Conscious Exclusive collection will be
available in around 140 stores worldwide as well as online from
April 4, 2013. 8103_w15_LB_01 8103_w15_LB_02 8103_w15_LB_03 8103_w15_LB_04 8103_w15_LB_06 8103_w15_LB_07 8103_w15_LB_08 8103_w15_LB_09 8103_w15_LB_12 8103_w15_LB_13 8103_w15_LB_16 There are so many options
for living the Hollywood life. An off-white loose kimono has a
bohemian air of faded glamour, especially with its trousers that
fall right to the floor; a jumpsuit has modern edge with its
cut-away back; a demure white dress has rock and roll touch with
its sheer sleeves, asymmetric train and bird embroidery; and there
are seemingly endless layers of tulle in a corseted dress which
feels like it has stepped out of the old world. The collection is
completed with accessories, such as an embellished box clutch and
elegant minimal heels with the tiniest of ankle straps. The men’s
Conscious Exclusive collection brings real attitude to spring
tailoring. A slim-fitted jacket has a classic shape which is turned
bold and dramatic by fringing down the back of both sleeves. A
collarless white shirt has a bow tie attached, which is elegant
when tied and dandyish when left undone – perfect worn with a black
three-piece tuxedo. It’s the details that count, like the
old-fashioned button braces on a white pair of trousers that make
up one part of a white three-piece suit, or the rose print which
lines the inside of a tuxedo jacket. As with the women’s
collection, each piece is made from more sustainable materials –
part of H&M’s commitment to more sustainable fashion, both
today and tomorrow. 8103_w15_SL_01 8103_w15_SL_02 8103_w15_SL_03 8103_w15_SL_05 8103_w15_SL_07 8103_w15_SL_08 8103_w15_SL_09 8103_w15_SL_11 8103_w15_SL_12 8103_w15_SL_13 8103_w15_SL_14 8103_w15_SL_15 8103_w15_SL_16 8103_w15_SL_17 8103_w15_SL_18 8103_w15_SL_20 8103_w15_SL_21 8103_w15_SL_22 8103_w15_SL_23 8103_w15_SL_24 8103_w15_SL_25 8103_w15_SL_26 8103_w15_SL_29 8103_w15_SL_30 8103_w15_SL_31 8103_w15_SL_32 8103_w15_SL_35 8103_w15_SL_36 8103_w15_SL_37 8103_w15_SL_38 8103_w15_SL_39 8103_w15_SL_40 8103_w15_SL_41 8103_w15_SL_42 8103_w15_SL_43