The drop-down-gorgeous international supermodel Miranda Kerr have recently been announced the face of the H&M Spring Summer 2014 campaign. The Australian beauty manages to make everything look so good! I’m so excited for the news and I cant wait to see more of this amazing collaboration.
Rihanna has been revealed as the new face of French fashion brand Balmain. Well, she’s absolutely one of my favorite artists ever, and who isn’t a fan of Balmain anyway? But for some reason, I’m not feeling these campaign shots, not even a tiny bit! I mean its a bunch of mess put together! The hair, the styling, the bathroom-walls-like setup! Looks like a waste of two big names put together. She could have looked so much better, and you’d expect something more out of such collaboration. I truly hope they release more and better shots soon!
Rihanna Is the Face of Balmain
Alnowair is one the most uplifting initiatives in town. They continue to brighten our days with each and every campaign. Working hard to spread positivity and mental well-being among people for a better quality of living.
This month’s campaign is ‘Focus on The Good’; all of us face numerous situations daily, a few of which leave us worried, tense and stressed. Now, we have learned that the more we focus on our problems, the more they grow in our minds. But what’s interesting is that the same applies on the good things. The theme of the campaign is based around this fact. In order to avoid our problems from inflating out of proportion, and for the good to reflect more in our lives they want all of us to benefit from this simple practice:
Imagine that you are the sun, whatever you shine on will come to life, whatever you contribute energy to, will expand and grow in your life, and whatever you think about will blossom with your attention.
Our focus has a lot of power, when we focus on abundance, our life feels abundant, and when we focus on lack, our life feels lacking. It is purely a matter of focus. As we start looking for the good, our focus automatically is taken off the bad, and we feel so much better!
In order to know how to change your focus, you must first understand what determines it in the first place. Answer the following questions and notice how you feel.
Now try to answer some different questions:
Even though the second set of questions made you feel better about your life than the first, in terms of circumstances, nothing has really changed at the moment. What’s really interesting, you don’t actually have to have certain things happen in order to start feeling better about your life, you just need to focus on the right things. The way you feel is largely determined by what you focus on. What you focus on is largely determined by the conscious and unconscious questions you ask yourself on a regular basis.
Now, ask yourself the following 3 questions at the end of each day and look for the answers sincerely:
The science of positive psychology shows us that when we regularly reflect on what has gone well for us we get a burst of happiness, become more optimistic and exhibit greater levels of resilience. Positive emotions and optimistic thinking accelerate learning, broaden attention and increase creativity. Not only that, if you can sustain this frame of mind long-term, you’re more likely to experience better health, earn more money, have happier relationships, live longer, and overall, enjoy a better quality of life.
To promote the campaign, Alnowair are organizing an awesome photography competition! As We come across many moments in our day which leave a lasting impression on us. Moments that make us realize the goodness in something or of someone. Grab your camera (not mobile phone) and capture such a person/moment/object or whatever is your definition of goodness.
Competition Details:
The top 20 winning entries will be displayed in a week-long exhibition at 360 Mall in the beginning of October 2013.
The top 3 winning entries will receive an amazing prize and will be featured in 360 Mall as the winning entries.
Entries size should be 60×40 cms, 3888×2592 pxl (landscape or portrait).
Entries resolution should be 10 Mega Pixel, or more.
Entries file Format should be JPG.
Each participant can submit maximum up to 5 pictures each.
Entries should be submitted through email, to positivity@alnowair.com
Entries close on 30th September 2013.
For more information on the competition check the link, here, or follow Alnowair on Instagram @al_nowair. Good luck!
Exciting news! My most favorite model of them all, the stunning Gisele Bündchen is the new face and voice of H&M’s Autumn Campaign 2013! Yes, Voice too! The international supermodel will wear the season’s essential pieces at H&M, a tough but feminine look straight from the streets of utilitarian coats and blazers worn with blouses, sweatshirts and trousers. In a world exclusive, Gisele will also be singing in the campaign which includes TV and online commercials, as well as print and billboard advertising, debuting on September 12. The song, “All Day And All Of The Night”, by The Kinks, will be available for free download from hm.com, and will also be on iTunes, raising money for UNICEF. For every single download from iTunes, H&M will make a donation to UNICEF to enable the purchase of vaccines for children. Cant Wait!
I am so excited to be the face of H&M this autumn. I love the street style look, and that we can raise funds for a good cause. I hope everyone downloads my song! ~Gisele
Tilda Swinton is the latest face of Chanel. The actress features in an upcoming campaign modelling the Paris-Edimbourg collection Shot by Lagerfeld himself, the images are expected to be released in full in May. The collection embraces Scottish heritage through a campaign that is dramatic, rich, with celtic accessories, military detailing, berets and high regal necks.
It’s been 3 months since Al_Nowair has launch and it already has become one of the most popular and admired initiatives in town! The wonderful reception, the smiles, and the support has made this cause stronger and their beliefs more firm.
Al_Nowair’s newest campaign, which is running during Ramadan, the month of gratitude, is the #iThank campaign. We all have our share of bad days; we can get grumpy, sad or even angry. The trick to survive these days and be more resilient towards them is to be grateful. There are a gazillion reasons for us to be grateful, let’s start from our very own heart, every time our heart beats a miracle happens, every heartbeat thousands of mechanisms fall in the right place to combine and give us life!! Isn’t that reason enough for us to be grateful?
Thank you – two words that unite, strengthen friendships, give expression to feelings, and most important two words that help us realize the importance of someone. Life can be busy, it can be fast. It can also be comfortable, easy and endearing. No matter how it turns out we all have someone to help make it all worth it, don’t we? This month let’s take some time off to find these people and tell them how grateful we are to them.
So pull out a piece of paper and write a thank you note or dedicate a post to someone who makes our life better, easier and way much cooler. And let’s mean it from the bottom of our hearts. The #iThank campaign is to remind us, inspire us and encourage us to feel and show gratitude.
As part of Al_Nowair’s drive to encourage gratitude they will be distributing free #iThank post-its at Caribou Coffee outlets later during the month, the post-its are a quick, cute, creative way of showing our gratitude towards something. It would be awesome if you experiment, go creative and discover your own way of saying thank you through the post-its.
With the simplicity of this campaign, comes the beauty of it. I have been noticing how technology has taken its toll on people, as it does bring people closer, but it also distracts people of the little things in life that matter the most, it takes us away from our family and loved one, even when we are supposedly spending time together. The nature of us humans has changed into a more systematic rather than affectionate, which is why in my opinion, this campaign serves the purpose beautifully during Ramadan, the month of gratitude. Here is the campaign video, giving you some ideas on how you can use your #iThank post-its:
As you can see in the above illustration, the last step on the campagin is to post your gratitude on the Thank You Wall: The iconic bridge at Marina Mall will be transformed for 1 week into the bridge of gratitude. Al_Nowair are building a 50 Meter long wall in the center of the bridge, all of you are welcome to go see it and write something you are thankful for on their #iThank post-its (which will be distributed by the awesome volunteers at the location) and stick them on the wall because positivity sticks!! This will be Kuwait’s largest ever yellow wall of gratitude!!! And it will be up for one week, starting July 14th, until the 20th.
Make Up For Ever launches ‘My Studio’, its first virtual reality makeup iPad Application, inviting you to enter the world of professional makeup and enjoy complete journey within Make Up For Ever’s colorful universe.
Available in both English and Arabic, ‘My Studio’ is the ideal place to let your creative side run free as it offers you the possibility to play with all Make Up For Ever’s products and create numerous looks on a selection of models or yourself.
This exciting free application not only offers you the real shades to try out but also allows you to learn the different makeup techniques. You can try out a multitude of the brand’s signature looks or as many products as your desire even the ones you never thought you could use. Who knows, you could be in for a surprise! ‘My Studio’ allows you to share your before and after images as well as your product wishlist with your friends.
With ‘My Studio’ by Make Up For Ever, you can learn makeup the fun way!
Imagine the possibilities of dressing up your eyes in any look you desire in just 3 steps! Make Up For Ever launches its For Ever Bridal “La3younik” campaign which presents the 3 must-have products that will satisfy every look and style you desire for your eyes, putting you in the spotlight!
From the most natural to the most surreal look, these 3 fabulous must-haves adapt your eyes to every fashion trend, occasion, and mood.
It is no secret that women are in constant search for the perfect eyes; the following 3 steps and products will definitely help you achieve just that!
Step 1: Shape eyebrows with Aqua Brow
Aqua Brow; that perfect waterproof eyebrow corrector with a creamy gel texture to guarantee you extremely long-lasting flawless eyebrows. You don’t have to even worry about finding the right brush as it comes with 2 complementary eyebrow brushes to make it easier for you to achieve numerous shapes for your eyebrows.
Step 2: Accessorize lashes with False Lashes
Single eyelashes #9 and False lashes #157 are definitely must-have accessories that emphasize and add depth to your eyes in a natural way. Playing with these 2 lashes can help you achieve any look you desire ranging from natural when applied separately to dramatic look when applied on top of another. Both False lashes come with complementary adhesive to make sure your lashes are fixed well.
Step 3: Adorn your eyes with Aqua Black
Aqua Black, Make Up For Ever’s best seller, is an ultra-pigmented waterproof cream which can be used as an eyeliner and eyeshadow to offer you endless eye-catching looks. With Aqua Black, you will be able to easily try out various eyeliner techniques for different stunning looks everyday.
Make Up For Ever is available at Debenhams, Faces, Sephora, Vavavoom, & Beidoun stores. Follow them on their Facebook page,
here, for beauty tips and products updates.
Amazing campaign by Dove! Left me speechless! Makes you wonder..
The Side Talk Blog 