Designer Announcement: Balmain and H&M Call For #HMBalmaination

H&M just announced its autumn guest collaboration with the Parisian house of Balmain! A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon. Last night, Rousteing himself and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection. Through social media H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.

Available from November 5, in around 250 stores worldwide and online, the collection will feature clothing and accessories for both women and men.

Can’t wait for this one! x

Rihanna for Balmain Spring 2014 Ad Campaign

Rihanna has been revealed as the new face of French fashion brand Balmain. Well, she’s absolutely one of my favorite artists ever, and who isn’t a fan of Balmain anyway? But for some reason, I’m not feeling these campaign shots, not even a tiny bit! I mean its a bunch of mess put together! The hair, the styling, the bathroom-walls-like setup! Looks like a waste of two big names put together. She could have looked so much better, and you’d expect something more out of such collaboration. I truly hope they release more and better shots soon!

Rihanna Is the Face of Balmain