As part of its role as the longest-running official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé partnered with contemporary women’s fashion designer Vivienne Tam. Led by the brand’s global stylist Matthew Curtis, the TRESemmé international team of stylists created the latest hair trends to accompany Tam’s newest collection, which debuted on Sunday, Feb. 9, at New York City’s Lincoln Center. In addition to its sponsorship of Vivienne Tam Autumn/Winter 2014 collection, TRESemmé also partnered with modern and flirty women’s wear designer Stacey Bendet, who hosted a presentation of her alice + olivia line at The McKittrick Hotel in New York City during the same week. The alice + olivia designs blend eclectic fabrics and patterns, creating bold and perfectly-tailored pieces.
Additionally, TRESemmé partnered with designers Rebecca Minkoff, Marissa Webb and Jenny Packham to create show-stopping hairstyles for their latest collections. Although no designer’s style is alike, each new fashion line provides the perfect canvas for TRESemmé stylists to polish the looks with gorgeous hair. Each designer’s unique style helps TRESemmé make this a reality, drawing inspiration from Minkoff’s chic yet edgy apparel line, Webb’s combination of masculine and feminine style and Packham’s elegant evening and bridal wear.
Mercedes-Benz Fashion Week attendees were treated to on-site styling services at the TRESemmé Trend Bar, the brand’s two-story salon and lounge, featuring complimentary dry styling and tips from TRESemmé professionals, and samples of the latest TRESemmé products to ensure women feel front-row ready for the day.