My latest project for Posh Fairy was a shoot for the soon to be launched L’Occitane au Bresil; a new brand with a French soul and a Brazilian heart. Traveling through the waters of Brazil, Olivier Baussan; the founder of L’Occitane en Provence discovered rich and exuberant eco-systems with fascinating ingredient stories, this encounter of Brazilian liveliness with L’Occitane’s values inspired to create a new brand: L’Occitane au Bresil.
The concept of the shoot was obviously inspired by Brasil, the beauty, the vivid colors, and the tradition. After scouting a few potential locations, we decided to shoot at a nursery, and Home & Garden were more than welcoming of the idea, and offered us complete access to their showroom. I will be sharing the final shots with you very soon, as they are currently exclusive material to Styles Magazine June issue.
And lastly for now, I would like to bring your attention towards every person who worked with me on this shoot, the team was in amazing harmony and they made the entire project such a great experience. A big thank you goes to all of them.
- Art director / Stylist: Joumana Soufi @thesidetalk
- Photographer: Jean Claude Dib @jeanclaudedib.photography
- Model: Hannah Delaimi @stylenscones
- Outfits: Enti @entikw
- Accessories: Stylist’s own
- Hair: Aziza ‘Zizi’ Skaff @azizaskaff of @blushkwt
- Makeup: Amal Al Adwani @amal_makeupartist
- BTS photography & videography: Roqaya Shamo @rshamo_
- Location: Home & Garden Nursery @homeandgarden
For those of you wanting to know Kim Kardashian’s wedding day makeup details. They are finally out! Her makeup artist of the day Mario Dedivanovic has shared all the products that went into creating her “natural and timeless” effect, and here they are.
Urban Decay Naked Skin Liquid Foundation
Urban Decay Naked Flushed Highlighter, Bronzer & Blush
Urban Decay Ink for Eyes Waterproof Precision Eye Pen
Urban Decay Eyeshadow Primer Potion in Original
Urban Decay Perversion Mascara (launching soon)
Kardashian Beauty Individual Lashes
L’Oréal Paris Infallible Eyeshadow in Eternal Sunshine
Anastasia Beverly Hills Dipbrow Pomade
Kardashian Beauty Honey Stick Lipgloss in Natural Honey
L’Oréal Paris Colour Riche Lipstick in Extraordinaire
L’Oréal Paris Liquid Lipstick by Colour Riche in Nude Ballet (for reception)
I found her bridal makeup beautiful and almost angelic, and I think the look took her to a whole new level of style. Have fun recreating it!
We love makeup! Personally I get to experiment loads of beauty products all the time. Sometimes it gets overwhelming to judge the result of a certain product, and the whole thing gets mixed together with other products, let it be makeup or skin care, doesn’t it? Well, a little help every now and then is nothing but a bonus. That’s why I look for the VIVA Beauty Awards every year. Mostly to know if i’m missing on any good products some how, or just to know if my beauty routine is going on the right track.
Viva, the biggest selling women’s monthly magazine across the GCC, announced the winners of the 7th VIVA Beauty Awards, during a dazzling event which was held at the JW Marriott Marquis Dubai. The rewards went to:
Best Foundation: Chanel Perfection Lumiére Velvet Smooth-Effect Make-up
Best Perfume: Chanel Coco Mademoiselle Eau De Parfum
Best Mascara: Lancôme Hypnôse Drama Instant Full Body Volume Mascara
Best Nail Varnish: Essie Nail Colour
Best Anti-Ageing Product: Clarins Double Serum
Best Hair Product: L’Oréal Professionnel Absolut Repair Masque
Best Face Moisturiser: Dermalogica Dynamic Skin Recovery SPF30
Best Lipstick: Christian Dior Rouge Dior
Best Body Product: Kiehl’s Créme de Corps
Best Foundation: Max Factor Miracle Touch Liquid Illusion Foundation
Best Perfume: L’Occitane Magnolia & Mure
Best Mascara: Max Factor 2000 Calorie Mascara
Best Nail Varnish: OPI Nail Lacquer
Best Anti-Ageing Product: Pond’s Age Miracle BB + Cream
Best Hair Product: TRESemmé Salon Silk Conditioner
Best Face Moisturiser: Olay Total Effects Day Cream
Best Lipstick: Bourjois Rouge Edition Velvet lipstick
Best Body Product: The Body Shop Shea Body Butter
Best Hair Salon: JetSet
Best Nail Salon: N.bar
Editor’s Choice Cult Classic: Chanel Allure Eau De Toilette
Editor’s choice Most Innovative Product: Philips ActiveCare Jojoba Straightener
Editor’s Seal of Approval: Max Factor Whipped Creme Foundation
If you’re using most of these products, then you’re beauty routine couldn’t get any better, if not, maybe it’s now time for a bit of change. You can follow the hashtag on instagram #VIVABeautyAwards for more info on the event and the products, or, use good ol’ Google for heaps of links on any products you wanna know more about.
For as far as I can remember, I’ve been fascinated with underwater photography. Maybe because it reflects a certain type of beauty that you don’t see everyday, and you definitely might not even know exists!
The work on this project was challenging as much as it was very exciting. I put the team together and was stuck looking for the photography equipment that we needed, rented some from a company and scheduled the shoot which had to be between 3 am and 9 am since the pool of Al Hamra Thermae would be open for members after that. The shoot was a while back so add to that, it was freezing! Unfortunately, Jalil and I weren’t happy with the results, and the shots were not a success. We had to stop, go home, and reschedule another early shoot. Meanwhile, look for better equipment.
About 3 weeks later, we were ready. With an excited team and killer equipment, we scheduled the shoot for the second time. Here’s a glimpse of what went on, and of course, the outcome.
- Art Director / Stylist: Joumana Soufi
- Photographer: Jalil Marvin
- Photography Equipment: TechSys Marine / AAB World
- Model : Sune Vantonder
- Makeup: Marvelous Makeup
- Location: Al Hamra Thermae
Marc Jacobs Announced the launch of his namesake cosmetics line, Marc Jacobs Beauty. The brand debuts with a whole 120 products available exclusively at Sephora Kuwait, Qatar, and UAE. I was invited to visit their store at The Avenues and enjoy the testing the new line, and oh boy! I spend about over an hour just playing around! The variety, the textures, and the colors are uh-mazing! I loved the shadows, the mascara, and the pen eyeliner. And although I’m not a foundation kinda girl, their foundations felt so soft and velvety, and most importantly, light! It’s as light as a BB cream, but with a foundation coverage, which I found extremely handy.
What caught my attention the most was the fact that the brand is launching a complete line, not just a few items here and there like we usually see in most of the fashion brands that . The only thing missing could be the makeup remover and the toner. Apart from that, you could have your complete beauty routine out of Marc Jacobs Beauty, including the brushes! which I think is very impressive.
Pass by your nearest Sephora, pay their stand a visit, I’m absolutely sure you’ll love it! Oh and you could visit Marc Jacobs Beauty website too, it’s very interesting and visual, which I loved!
I’ve worked with H&M Kuwait team a few times before to conceptualize and direct shoots for different collections last year. And this year, I had the pleasure of working with them again on the oh-so-hot conscious exclusive collection that has been making headlines all over the world, and it’s SO worth it. Here are the shots.
CREATIVE DIRECTOR | STYLIST: Joumana Soufi @thesidetalk
PHOTOGRAPHER: Saleh Al Sanad @al_sanad
MODEL: JiaoJiao @jiaojiaoyao
WARDROBE: H&M Conscious Exclusive Collection @hm
HAIR: Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center @azizaskaff
MAKEUP: Amal Al Adwani @amal_makeupartist
LOCATION: Al Hamra Thermae @alhamra_thermae
This Springtime, Lush Fresh Handmade Cosmetics are launching the Lush Kitchen to produce exclusive, pre-release and customer favorite products. A brand new concept, small batches of limited edition products will be made daily and available to purchase exclusively online. Products will then be sent out on the day they are made, fresh from the Kitchen!
You will also be able to view real-time updates from behind the scenes activity in the Lush Kitchen, with special events and expert Q&A’s streamed live through the new Lush.co.uk website.
For the first time, fans of Lush will be able to see the inner workings of the factory and just how the Lush Compounders (aka, cosmetic chefs) hand make Lush’s products, using the best quality and ethically sourced ingredients at their freshest and most effective. Everything about Lush is about what’s inside – from the fresh ingredients and beautiful essential oils used in their products, to the way they make you feel on the inside. By showcasing and exploring the magic in the transformation from source to product, customers will have access to the Lush experts in their craft and see the real, transparent and engaging way the products are made.
Follow the @lushkitchen to find out what we’re cooking up!
A couple of weeks ago, I was invited by Sacoor Bothers to visit the store and choose an item, or two, to take home. It was my first time at their store in 360 mall, and the variety of the collection surprised me. They carry women, men, and kids, and offer a great customizing service, and the comfort of personalized fit. Pure luxury without the staggering price tag. Coming to Kuwait straight from Portugal, these garments are made with the finest cotton and designed in style of amazing signature European cuts. The brand is the official suit supplier for FC Barcelona. Don’t you just love that? I do! And it also was spotted on celebrities like William Baldwin, Chris O’Donnell, Rob Lowe, and actors from Grey’s Anatomy donning the collections!
I got this refined shirt that comes with the cutest little buttons. I love small details, they make such a difference with classic pieces. I paired the shirt with NewLook denim and Zara heels. I picked the shirt in blue, but they had a big collection of colors in stripes and checks and also plain.
The other piece that I picked was this gorgeous dress that I fell in love with the minute I laid eye on! A pink shirt dress that looks so vintage-y, and comes with the cutest black bow belt to top it off! I felt like i was coming out of a 1960s movie wearing it. And I paired it with Ralph Lauren blue python heels.
I will definitely be adding this brand to my shopping destinations, for both me and the hubby (their men’s collection is super stylish and sharp). If you are looking for a piece to stand out in your outfit, or a gift for him that you can customize, you must pay a visit to their store in 360 mall, 1st floor.
I usually highly anticipate H&M’s designer collaborations, but this year, the H&M Conscious Exclusive collection is doing the job, keeping everyone around the world on their tip toes! Inspired by flamenco and bohemia, featuring embellishments, feminine silhouette and contrasting masculine details. Each piece is incredibly feminine, yet very powerful. I’m absolutely obsessed! The eco-fashion line is the brainchild of the Swedish retailer and eco-design think tank Ever Manifesto. The collection will hit stores on April 10, and will be available in 150 stores worldwide, including both H&M stores at the avenues. It will include items made of organic leather and silk, along with other sustainable materials. Make sure to drop by and get your hands on your favorite pieces. I know I will!
Springing from revolutionist Tunisia onto Paris’s illustrious catwalks, Hanaa Ben Abdesslem exudes that elusive characteristic known as ‘IT’. She somehow defines everything that fashion relishes: exotic freshness, sinuous form and slightly serious demeanour. Defiantly different, Hanaa has independently shifted the beauty ideals across the Arab world and beyond.
With allure so evocative of the nineties supermodels and particularly reminiscent of the enigmatic Linda Evangelista, She reincarnates the era’s maximalism. Couture has never been worn with such great nonchalance!
Photos © MoDa’s Touch