Sephora’s Revolutionary Upside Down Mascara

Sephora's Revolutionary Upside Down Mascara

Smart, life-changing and innovative products that are transforming cosmetics made in Sephora are starting a revolution! With innovation at all levels, the Sephora Girl’s Lab is moving forward at full speed!

Sephora's Revolutionary Upside Down Mascara002

Sephora introduces the new Upside Down Mascara, an exciting mascara that leaves no lash behind. With a revolutionary application technique, this multi application 360° mascara comes with 3 make up results – volumizing, curving and lengthening; the perfect formula for beautiful lashes. With its revolutionary dual brush innovation, the Upside Down Mascara ensures that your lashes are coated from the root, and covered from top to bottom.

How to use your mascara in 3 unique ways:

sephora-mascara

Open Dual Brush: For 360º volume, place the eyelashes between the two brushes, and pinch gently, stretching out toward the top in order to cover both sides of the eyelashes. The flat brush must be below the eyelashes and the round brush, above.
Closed Dual Brush: For optimal length and curve, cover the eyelashes using the dual brush in the closed position, as with a classic mascara.
One Brush Only: For perfectly defined lower lashes, use the flat brush in a “zigzag” movement from the root to the tips.

Sephora’s Upside Down Mascara is available at all Sephora stores at the following prices: AED 105, QAR 109, KWD 8.5, SAR 112, BHD 11.2

The ‘It’ Colour Palettes at Sephora

As fashionable as an “it bag”, Sephora introduces 2 trendy eye palettes with the most wearable colors that make it easy to make any fashion statement in color come to life. With a must-have material on the outside, this palette grabs attention just like your eyes will.

Colour spectrum It Palette (4)

Color Spectrum has 12 iconic colorful eye shadows that are hand selected by pro beauty artists as the most wearable colors for any eye and skin color. Each color combination comes as a duo with a lid and crease color to brighten and define the eye making it finally easy to wear color.
The Palette includes 2 bases, one matte and one shimmer that work with each color combination to create a full look, 1 double ended shadow brush and 1 double-ended eyeliner pencil so every look is complete with everything you need at your fingertips.

Retail price: AED 169 / QAR 175 / KWD 13.75 / SAR 179 / BHD 17.9

Spring in Soho It Palette (2)

Spring in Soho Palette is a mini multi-palette that is purse friendly and looks like a fashionable chic clutch from the runways!
It includes a collection of 8 eye shadows in a range of effects; mattes, shimmers and glitters, 5 lip colors to pair with your eye looks and 2 blush and bronzers to complete every look. Includes everything you need to take you from day-to-night for complete looks with your favorite shades on–the-go. Fashionable outer packaging complements any outfit and makes carrying this makeup palette an accessory you will want to show off.

Retail price: AED 95 / QAR 99 / KWD 8.25 / SAR 105 / BHD 10.6

Both palettes are available at all Sephora stores.

Vogue’s 9 Dramatic Makeup and Hair Ideas to Try in 2014

It’s a new year, and most likely a new you wouldn’t hurt! Let’s experiment. Push the limits of your beauty routine and have some fun with your look. Here are vogue’s favorite outside-the-box ideas.

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You can pull off bold strokes of color on your eyes without looking like a clown.

Shiseido Eye Color Bar Eyeshadow Palette, $50
nordstrom.com

Make Up For Ever Smoky Lash in Dark Blue, $23
sephora.com

Nars Fall 2013 Larger Than Life Long Wear Eyeliner in Las Rambias, $24
nordstrom.com

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Don’t let the dead of winter get you (or your skin) down. Instead, keep things unmistakably dewy and sun-drenched until June with the help of a few key products that are nearly as good as a trip to the beach.

Aerin Beauty Pretty Bronze Portable Illuminating Powder in Sunshine, $55
neimanmarcus.com

Guerlain Terracota 4 Seasons in Nude, $75
bloomingdales.com

Clarins Liquid Bronze Self Tanning, $35
sephora.com

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A platinum blonde chop is the new bob.

Kérastase Powder Bluff Texturizing Dry Shampoo, $36
kerastase-usa.com

Balmain Texturizing Salt Spray, $28
wonderlandbeautyparlor.myshopify.com

Serge Normant Meta Blonde Reviving Shampoo, $26
nordstrom.com

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This year, don’t do things in half measure—-especially not your eye makeup.

Marc Jacobs Beauty Magic Marc’er Precision Pen, $30
sephora.com

Tom Ford Eye Primer Duo, $45
nordstrom.com

Clé de Peau Beauté The Mascara, $50
neimanmarcus.com

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Stocking up on pastels for your spring wardrobe? Good for you. Now, pair your pieces with a rich, orange lipstick for a wildly sophisticated contrast.

Dior Addict Lipstick in Charmante, $31
sephora.com

Estée Lauder Pure Color Eye Shadow in Winking Periwinke, $21
saksfifthavenue.com

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This is the year to channel your inner Jessica Chastain and opt for a warm auburn hue. It works with almost any skin tone and is the knockout understatement of the season.

John Frieda Colour Refreshing Gloss for Warm Reds, $13
For information: johnfrieda.com

Sally Hershberger Downtown appointment with colorist Aura Friedman, price upon request
For information: sallyhershberger.com

Oribe Masque For Beautiful Color, $59
neimanmarcus.com

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For the adventurous, a slick, wet-looking coif offers up a surprising sexiness.

Bumble and bumble. Sunday Shampoo, $23
sephora.com

Redken Velvet Gelatine 07 Cushioning Blow-Dry Gel, $18
ulta.com

Ghd Detangling Comb, $22
neimanmarcus.com

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Must we keep saying it? More is more when it comes to your brows. So be brave, friends, and put down the tweezers this year.

Bobbi Brown Brow Shaper and Hair Touchup, $22
neimanmarcus.com

Anastasia Beverly Hills Brow Powder Duo in Ebony, $23
net-a-porter.com

Laura Mercier Double-Ended Eyebrow Brush, $34
saksfifthavenue.com

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Is your tomato-red lipstick strictly an after-hours affair? Here is our challenge: Walk into work this week sporting a high-impact hue at 9 a.m.—it will set the right tone for the rest of the year.

Armani lip maestro, $32
barneys.com

NP Lip Set Primer, $14
target.com

Yves Saint Laurent lip pencil, $29
yslbeautyus.com

Summer Trends By Sephora

Came across those gorgeous summer trends by Sephora and had to share! It’s all about color! Mimic sunkissed style with a touch of warmth, or enhance eyes with smoldering jewel tones. Whatever your style is, here’s the way to get it done

Heated Touch: Get the look.

Ripened Crush: Get the look.

Iridescent Depths: Get the look.

Pigment Lunge: Get the look.

Sephora is located at The Avenues, phase II.

Stay Gorgeous! xx