H&M Conscious Exclusive Collection

I usually highly anticipate H&M’s designer collaborations, but this year, the H&M Conscious Exclusive collection is doing the job, keeping everyone around the world on their tip toes! Inspired by flamenco and bohemia, featuring embellishments, feminine silhouette and contrasting masculine details. Each piece is incredibly feminine, yet very powerful. I’m absolutely obsessed! The eco-fashion line is the brainchild of the Swedish retailer and eco-design think tank Ever Manifesto. The collection will hit stores on April 10, and will be available in 150 stores worldwide, including both H&M stores at the avenues. It will include items made of organic leather and silk, along with other sustainable materials. Make sure to drop by and get your hands on your favorite pieces. I know I will!

Vanessa Paradis is the face of Conscious at H&M Spring 2013

French actress and singer, Vanessa Paradis, is the face of Conscious at H&M this spring, wearing pieces in the campaign that are both on-trend and also more-sustainable. It is all part of H&M’s ongoing commitment to a more sustainable fashion future, showing that the best fashion can be made from Conscious materials, such as organic cotton, recycled polyester, and Tencel.

The full women’s collection will be available in H&M stores worldwide as well as online from March 25, alongside Conscious collections for Men – blazers, chinos, Ikat print shirts and shorts – as well as fun prints for kids and babies.

H&M Conscious Collection Spring 2012

For the second year in a row, H&M is creating an eco-friendly Conscious line that focuses on organic materials and sustainable sourcing, and it’s hitting stores in one week! H&M Conscious Collection. The collection arrives on April 12, but only in a very limited number of stores, 100 worldwide, to be exact. And the good news? Looks like we are lucky enough to have it in stores in Kuwait! Can’t wait! Love those pieces.