For the second year in a row, H&M is creating an eco-friendly Conscious line that focuses on organic materials and sustainable sourcing, and it’s hitting stores in one week! H&M Conscious Collection. The collection arrives on April 12, but only in a very limited number of stores, 100 worldwide, to be exact. And the good news? Looks like we are lucky enough to have it in stores in Kuwait! Can’t wait! Love those pieces.