BasharatyanV SS14 Lookbook

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Basharatyan V is a newly launched label by the talented & young fashion designer Veronica Basharatyan. The label specialises in creating outstanding, individually tailored women’s clothing using unique, luxurious fabrics. Collections are made of feminine and elegant pieces with silhouettes from simple cut dresses to over-sized shapes and body-con forms with some pieces featuring delicate prints of images and symbols.

The designer has recently took part in London Fashion Week 2014. She showcased Iceland-inspired, exquisitly fitted pieces featured in her AW2014 collection, which you can view through this link. You can also shop the label on the designer’s website, here, or through rtister.com

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BHS Spring/Summer 2014

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For some of us, BHS is likely to conjure childhood memories of shopping trips with mom. However, in recent years, BHS has been given a boost, restoring its status as a family favorite. Whilst great value products are at the centre of everything they do, a dash of contemporary style adds to the customer experience. 2014 is going to be an exciting year for BHS, with new ventures yet to come.

The new collection is clean and simple. The texture and fabric, color and print, are all beautifully explored this season in womenswear to create a collection of contemporary femininity that is sophisticated and wearable. Prints from a far field and closer to home offer something for the bold and something for the traditional. Ikat, zebra, and tribal in monochrome juxtapose digital floral prints in watercolour blue on white palettes.

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Blue floral satin prom dress

Blue ivory print kimono

Chambray cotton shirt dress

Coral stripe shirt dress

Floral jacquard shift dress

Green blue printed pencil skirt

Lightwash denim shirt dress

Linen zebra print dress

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Tribal jacquard shift dress

Snake effect barrel bag

Snake effect mini grab bag

Striped barrel bag

Tan barrel bag

Tan tote bag

TRESemmĂ© Returns as Hair Care Sponsor of NY Mercedes-Benz Fashion Week

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As part of its role as the longest-running official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé partnered with contemporary women’s fashion designer Vivienne Tam. Led by the brand’s global stylist Matthew Curtis, the TRESemmé international team of stylists created the latest hair trends to accompany Tam’s newest collection, which debuted on Sunday, Feb. 9, at New York City’s Lincoln Center. In addition to its sponsorship of Vivienne Tam Autumn/Winter 2014 collection, TRESemmé also partnered with modern and flirty women’s wear designer Stacey Bendet, who hosted a presentation of her alice + olivia line at The McKittrick Hotel in New York City during the same week. The alice + olivia designs blend eclectic fabrics and patterns, creating bold and perfectly-tailored pieces.

Additionally, TRESemmé partnered with designers Rebecca Minkoff, Marissa Webb and Jenny Packham to create show-stopping hairstyles for their latest collections. Although no designer’s style is alike, each new fashion line provides the perfect canvas for TRESemmé stylists to polish the looks with gorgeous hair. Each designer’s unique style helps TRESemmé make this a reality, drawing inspiration from Minkoff’s chic yet edgy apparel line, Webb’s combination of masculine and feminine style and Packham’s elegant evening and bridal wear.

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Mercedes-Benz Fashion Week attendees were treated to on-site styling services at the TRESemmé Trend Bar, the brand’s two-story salon and lounge, featuring complimentary dry styling and tips from TRESemmé professionals, and samples of the latest TRESemmé products to ensure women feel front-row ready for the day.

Hot Label Alert: D’Albert

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D’Albert is the brainchild of Yorkshire-born and London-based Julia D’Albert. Having won the prestigious Silver Shears Award from the Merchant Taylor’s Company, Julia went to complete her post-graduate studies in Pattern Cutting at Central Saint Martin’s and Creative Couture in Paris. She Launched her first collection SS2014, and she is the one to watch in 2014! All her pieces are Made in England.

Her first collection features a Modernist take on paneling and the perfect fusion of leather, wool and silk. The mix of colors she used is definitely an eye-catcher. Shop her collection on rtister.com.

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Chanel To Present It’s ’14-’15 Cruise Collection In Dubai

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Since 2000, CHANEL’s collections have been travelling around the world – from Paris to New York, Los Angeles, Miami, Venice, Saint Tropez, Cap d’Antibes, Versailles and Singapore – and the French House will unveil its next Cruise collection in Dubai. A futuristic megalopolis of the 21st century, the ever-developing Emirate of Dubai is a crossroads of civilisations between Europe and Asia. This dynamic and multicultural city that inspires travel and evokes the spirit of Cruise is also the perfect setting for the show that will be held on May 13th 2014 in the presence of Karl Lagerfeld.

My Sheena Sujan Barclay Tote

As one of the world’s most exclusive purveyors of luxury leather handbags and accessories, Sheena Sujan’s tradition of excellence shines through. Sheena Sujan, announced the release of her first collection last September 2013 in Los Angeles. Her leather goods are crafted in the same Italian province where the top global luxury brands have produced their accessories since the early 1900’s. Every Sheena Sujan design is constructed by expert artisans and masterfully cut and stitched together by hand, using only the finest Italian leathers and exotic skins. This heritage equates to an exquisite collection of simplistic-timeless elegance.

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I was so excited and lucky to be contacted by the designer, Sheena Sujan, herself, offering me one of her infamous Barclay totes in a color of my choice. I chose the camel brown, sent her office my shipping address, and waited.

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Few days after, I got a package delivered my the door, and I couldn’t wait to open it. I haven’t been familiar with the brand earlier to my communication with their team, however, with a bit of google, I was able to find amazing reviews on the quality and the designs. And I was not disappointed. The bag came in a beautiful black satin pouch with the Sheena Sujan emblem stamped on it in deep gold. The leather of the bag is clear to be of top-notch, fine skin, and the interior is made of what looks like gorgeous red chamoi.

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The details of the bag were of pure classic delicacy. The Sheena Sujan emblem, is the first little thing that caught my eyes while I unwrapped the tote. And I found the story behind that powerful emblem; The Sheena Sujan emblem is fabled in ancient history as a creature of regal beauty. The two-headed tiger stands strong; she’s the master of her own destiny, a legend in both the ancient and modern world. Her majesty and exclusivity foretell tales of royalty and might. A true representation of such a strong coming brand.

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I definitely wore the bag out the same night it arrived to its new home. It was a 9 degrees kind of freezing-cold night, so I styled it casually with my denim, and a salmon pink coat that covered a hundred layers under. I will be wearing out a lot and will share with you guys the different looks through my instagram page.

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For more details on the Sheena Sujan brand, visit her website, here, or check out her instagram page, here.

Net-A-Porter’s Spring/Summer 2014 Trend Guide

Kick-start spring with net-a-porte’s runway trend roundup. Whether you’re looking for spring’s key looks, hero items or styling inspirations, find them all in this definitive guide.

A Paradise Lost By The Posh Fairy

In my social life, I meet a lot of women, most of them, if not all, are very beautiful and take real good care of their appearance, they are always happy when you bump into them at social gatherings or events, but behind closed doors is a different story, a struggle, and a painful rejection. This scenario has inspired the concept for this shoot, a paradise lost, or a paradise that only ever existed in the woman’s mind, before she wakes up to the agonizing reality.

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Desperation over a fleeting love, rage over the doubt of betrayal, a burning, unrequited desire to be loved. Can you summon those sensations? Hold on to them as you take one woman’s journey towards a paradise lost. Let the air of desperation and 1960s melodrama cling to you like the aroma of tobacco clings to tweed, like the way a trail of mascara tears stains fine satin.

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002 A Dish Best Served Cold

003 A Dusting Game

004 What Do You Have There

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006 Tete A Tete

007 A Passionate Disinterest

008 Man In Thought

009 He Said, She Said

FASHION PHOTOSHOOT

For TheCity Magazine – Jan 2014: A PARADISE LOST

CREATIVE DIRECTOR | STYLIST
Joumana Soufi – Posh Fairy

PHOTOGRAPHER
Jalil Marvin

MODELS
Toosha
The Glowing Mask

WARDROBE
Vitage55

ACCESSORIES
Stylist’s Own

HAIR
Aziza ‘Zizi’ Skaff – Blush Hair & Beauty Center

MAKEUP
Ghadeer Qambar

LOCATION
THE One