H&M for Brick Lane Bikes: A Men’s Collection Inspired by The Urban Cycling Scene

The “H&M for Brick Lane Bikes” is a men’s capsule collection combining the function of cycling wear with great city style for both on and off the bike. The 11 piece collection has been designed by H&M, tested, and approved by Brick Lane Bikes, one of the world’s leading custom bike specialists. Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. It will be launched March 7, 2013 in approximately 180 stores worldwide including Kuwait, as well as online.

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