H&M announced Lana Del Rey, the American singer-songwriter, as the face & voice of their upcoming fall campaign, in addition to their holiday ads. H&M PR manager Chloe Bowers says the below of the choice:
“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”
These first few images see the artist in a pale pink angora pullover with her usual ridiculously big hair. She’ll also appear in a television campaign and record a cover of “Blue Velvet” to coincide, which we’ll get to see mid-September.
I’m excited! And so far, I looove the contrast of her hair and make-up to the soft pastel pink hue! Very Fifties, and very feminine! Can’t wait!