Kenneth Cole Asks Your Thoughts On Social Issues

Kenneth Cole, has been recently building up some controversy with a website that asks consumers to weigh in on abortion, gun control, and gay rights!

The new site — wheredoyoustand.com — is divided in two. “What You Stand In” features information and advice about clothing for men and women. “What You Stand For,” meanwhile, asks consumers to post their thoughts about those hot-button topics and posts links to relevant Twitter feeds under the heading “Feeding the Debate.”

In the video gallery below, Kenneth Cole explains the reasoning behind the outreach, which is to use his brand platform to “raise awareness about important social issues.”

What do you think? Is this clever marketing or exploitation?

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One thought on “Kenneth Cole Asks Your Thoughts On Social Issues

  1. A social issue (also called a social ill or a social problem) is an issue that relates to society’s perception of people’s personal lives. Different societies have different perceptions and what may be normal behaviour in one society may be a significant social issue in another society. Social issues are distinguished from economic issues. ,

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