Kenneth Cole, has been recently building up some controversy with a website that asks consumers to weigh in on abortion, gun control, and gay rights!
The new site — wheredoyoustand.com — is divided in two. “What You Stand In” features information and advice about clothing for men and women. “What You Stand For,” meanwhile, asks consumers to post their thoughts about those hot-button topics and posts links to relevant Twitter feeds under the heading “Feeding the Debate.”
In the video gallery below, Kenneth Cole explains the reasoning behind the outreach, which is to use his brand platform to “raise awareness about important social issues.”
What do you think? Is this clever marketing or exploitation?