Josephine de La Baume in H&M Summer Looks

When actress, singer and model Josephine de La Baume was asked to make her pick of the key Summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses, or toughened her look by wearing a zip-up biker over Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet trimmed utility jacket, an animal print skirt and this summer’s essential straw hat.

“I love renewing my summer wardrobe at H&M. I’m always more interested in pieces that tell a story, which I can put together to create my own personal look. I’m usually a tomboy, but in summer I’m reborn a woman, and always go for dresses and flowery prints. My favourite accessory of the season is the straw hat, very French, very 50s, and perfect for right now”, says Josephine.

Armand Basi Spring/Summer 2013

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Armand Basi has a long history of presenting skillfully tailored designs that exude class and sophistication and has quickly earned a worldwide reputation for its avant-garde designs and innovative knitwear. Offering a full fashion collection including shirting, knitwear, trousers and outerwear, the SS13 collection showcases clean lines and exceptional summer tailoring; crisp white and navy blue accents sit alongside mulberry and poppy colored pieces. Muted beige separates allow pieces to be mixed and matched to complete any look.

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The Posh Fairy Styles For H&M

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As some you may know, I run a personal shopping . styling service called Posh Fairy! I’ve been more focused on it lately, and I can say, I’m not doing too bad ;-) My latest project was styling for H&M, and I’m so excited to share with you some images of the shoot. Just before I do that, I’d like to give a special ‘Thank You’ to H&M for having the most friendly team ever, my beautiful model, Mahtab Jamali of Katayoon London, Mr. Raed Qutena of Q8Photography, and Blush Hair & Beauty Center for doing the hair & make up; It was super exciting to work with you all, and I can’t wait for upcoming projects!

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This last shot was featured on H&M’s official Facebook page!

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Visit Posh Fairy page for updates and new projects <3

Thursday Friday: A Bag That’s Both Easy & Polished

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Thursday Friday is a fashion brand with a sense of humor and an appreciation for luxury; a brand of canvas bags perfect for groceries, gym clothes, books, and extras. Take it shopping, or bring it to work/school. Pair it with your handbag or use it in place of one you can work it into any day look.

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It’s fully lined, and the inner patch pocket keeps your keys and phone within reach. The chic handles are long enough to throw over your shoulder comfortably and soft once there.

This bag will wear like your favorite jeans. As you use it, the print’s glossy surface will fade gradually, personalizing the bag to the way you wear it.

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Thursday Friday bags are available at Harvey Nichols at the new extension of The Avenues Mall.

Dorothy Perkins Shows You How to Style Your Jeans

Dorothy Perkins is celebrating its new range of skinny jeans – watch our video for style ideas and inspiration on how to wear yours!

Need more style inspiration? Then check out DP latest magazine feature, which has everything from the DP girls’ favourite styles and celebrity looks they love.

Make Up For Ever Releases Revolutionary Compact Powder Foundation: Pro Finish

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Think of being able to get a flawless complexion like a Pro in just 2 minutes even while you are “on the go”; this is exactly what you will be getting with Make Up For Ever revolutionary compact powder foundation: ‘Pro Finish’. After six years spent in the making to perfect its highly complex formula, Make Up For Ever releases Pro Finish to offer all women and professional makeup artists the most practical high-performance compact foundation which can be applied on any skin type and skin tone as quickly as possible.

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With its transforming texture and breakthrough formula, this versatile and multi-use foundation allows you to fully customize your finish and coverage level. Pro Finish can be used wet or dry to produce an endless array of effects that are adaptable to suit different skin types. It can also be reapplied as needed and yet remain light, making it perfect for touch-ups as well while still achieving a natural look.

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Available in 25 shades to suit all skin tones, Pro Finish is the essential product to carry with you at all times if you want to achieve true professional results instantly.

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When applied dry, PRO FINISH corrects and evens out the complexion with an instant matte coating that erases imperfections to achieve a full coverage, matte result. When applied wet, it offers a sheer, semi-matte finish.

Here’s the step-by-step Pro Finish application with dry sponge:

Step 1:
Take the powder foundation directly from the case with the integrated Sponge.

Step 2:
Apply on the whole face and neck with the sponge by sweeping smoothing movements. Repeat for additional coverage as needed.

Result:
Ultra matte covering foundation.

And here is how to apply with wet sponge:

Step 1:
Wet the integrated sponge.

Step 2:
Blend lightly the product in the case to get a smooth texture.

Step 3:
Apply on the whole face and neck with the sponge by sweeping smoothing movements. Make sure that you don’t apply too much around the eye contour area, in order not to increase the lines and wrinkles.

When applied on the skin, the wet pigments are intensified. Wait to dry to obtain the right color.

Result:
The complexion is smoothed and unified with a semi matte finish.

Make Up For Ever is available at Debenhams, Faces, Sephora, Vavavoom, & Beidoun stores. Follow them on their Facebook page, here, for beauty tips and products updates.

Shoebox NY: Mother’s Day Special

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Flowers, check. Chocolate, check. Dinner, check. If this is what you’re doing for your mother on Mother’s Day, then you have become too predictable. Strut the extra mile and get a stylish gift for your mother this Mother’s Day and this year we’re all about the shoes.

Some say that shoes are the window to your sole (no pun intended) and we agree. We have put together a quick and simple fashion-guide to help you choose the best shoes for your mother this Mother’s Day, based on her lifestyle.

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For your career-driven, working mother

This woman is not phased one bit juggling a million tasks, going for business meetings and solving world crises, and even if she’s going to get her hands dirty, she’d prefer doing it flaunting a pair of shiny, black pointy stilettos.

A career-driven mother ultimately means her preferred style would be graceful and functional and her shoes should reflect just that.

Look for dark colors or darker shades with minimalistic designs. The best colors are black, browns and greys with a simple cut to best match her entire professional attire.

Try to avoid shoes that are four-inches or higher as that might get her flustered. Stick to heels that are between one to three inches, as that will give her the fabulously poised posture she needs without affecting her ability to move around.

The ideal shoe is “Danielle” in black from “Sam Edelman” and can be found in all ShoeBox NY stores across Kuwait.

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For your stay-at-home, queen mother

This woman dedicates every living minute to cater to the needs of her home and her loved ones. That being said, the ‘social butterfly’ in her flies out once in a while, sipping a warm cup of coffee and enjoying a few laughs with her lady friends.

A stay-at-home mother usually wants to be comfortable, while making a statement. If this is your mother, then don’t be afraid to go for a little flair in color or even a little embellishment, more often than not, your queen bee will be daring enough to wear diamonds in clear daylight.

Go for an embellished wedge! Wedges are wonderful shoes to provide her with a little added height, while keeping her grounded. The shape of the wedge is perfect to elongate her legs to give it that slender and feminine look that she most definitely desires.

The ideal shoe is “Peter” in toasted mauve from “BCBGeneration” and can be found in all ShoeBox NY stores across Kuwait.

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For your on-the-go, active mother

This woman enjoys the thrill of being in high-spirits and prefers to occupy herself with activities, charging away day and night to get things done for the home and loved ones. If this is your mother, then you know her high heels are stacked away for important occasions. Yet this woman knows how to fashionably pull-off colorful flats and ballerinas.

It is best to go for closed-toed flats with a pointed front with dual or more clashing colors. These two features will provide a modern, yet sophisticated look for her age that will make up for the lack of heels and embellishment.

Best to choose between “Baca” from “Dolce Vita” or “Toker” from “Vince Camuto” both found in all ShoeBox NY stores across Kuwait.

Want to check out these shoes and more, follow ShoeBox NY Kuwait on:
Twitter: @ShoeBoxNYKuwait
Instagram: @shoeboxnykuwait

Conscious Exclusive at H&M: More Sustainable Fashion Full of Hollywood Glamour!

Hollywood glamour comes to H&M this spring with
Conscious Exclusive – a party wear collection made from more
sustainable materials. The collection features clothing and
accessories for both men and women, and is part of H&M’s
Conscious work to offer more sustainable fashion. Materials used in
the collection include organic cotton, recycled polyester, recycled
polyamide and Tencel. The Conscious Exclusive collection will be
available in around 140 stores worldwide as well as online from
April 4, 2013. 8103_w15_LB_01 8103_w15_LB_02 8103_w15_LB_03 8103_w15_LB_04 8103_w15_LB_06 8103_w15_LB_07 8103_w15_LB_08 8103_w15_LB_09 8103_w15_LB_12 8103_w15_LB_13 8103_w15_LB_16 There are so many options
for living the Hollywood life. An off-white loose kimono has a
bohemian air of faded glamour, especially with its trousers that
fall right to the floor; a jumpsuit has modern edge with its
cut-away back; a demure white dress has rock and roll touch with
its sheer sleeves, asymmetric train and bird embroidery; and there
are seemingly endless layers of tulle in a corseted dress which
feels like it has stepped out of the old world. The collection is
completed with accessories, such as an embellished box clutch and
elegant minimal heels with the tiniest of ankle straps. The men’s
Conscious Exclusive collection brings real attitude to spring
tailoring. A slim-fitted jacket has a classic shape which is turned
bold and dramatic by fringing down the back of both sleeves. A
collarless white shirt has a bow tie attached, which is elegant
when tied and dandyish when left undone – perfect worn with a black
three-piece tuxedo. It’s the details that count, like the
old-fashioned button braces on a white pair of trousers that make
up one part of a white three-piece suit, or the rose print which
lines the inside of a tuxedo jacket. As with the women’s
collection, each piece is made from more sustainable materials –
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