Josephine de La Baume in H&M Summer Looks

When actress, singer and model Josephine de La Baume was asked to make her pick of the key Summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses, or toughened her look by wearing a zip-up biker over Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet trimmed utility jacket, an animal print skirt and this summer’s essential straw hat.

“I love renewing my summer wardrobe at H&M. I’m always more interested in pieces that tell a story, which I can put together to create my own personal look. I’m usually a tomboy, but in summer I’m reborn a woman, and always go for dresses and flowery prints. My favourite accessory of the season is the straw hat, very French, very 50s, and perfect for right now”, says Josephine.

Armand Basi Spring/Summer 2013

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Armand Basi has a long history of presenting skillfully tailored designs that exude class and sophistication and has quickly earned a worldwide reputation for its avant-garde designs and innovative knitwear. Offering a full fashion collection including shirting, knitwear, trousers and outerwear, the SS13 collection showcases clean lines and exceptional summer tailoring; crisp white and navy blue accents sit alongside mulberry and poppy colored pieces. Muted beige separates allow pieces to be mixed and matched to complete any look.

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Middle East Launch of Baume & Mercier Clifton Collection

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Swiss Maison d’Horlogerie Baume & Mercier presented its newest watch collection Clifton at an exclusive evening at The Cigar Lounge, The Address Downtown Dubai, last week, at an event themed to reflect the masculine Clifton collection territory and its historic roots in the “Golden Fifties”. Both urban and classic, from its clean lines down to its finishes, Clifton was created specifically for a male clientele wishing to purchase a timepiece to accompany them through every moment of their lives, transcending both personal and professional spheres. The collection features a total of nine references, including the emblematic Clifton 1830, a particularly sophisticated watch which took direct inspiration from the historic model, four 41mm automatic pieces, two 39mm red gold pieces and two moonphases.

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The Posh Fairy Styles For H&M

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As some you may know, I run a personal shopping . styling service called Posh Fairy! I’ve been more focused on it lately, and I can say, I’m not doing too bad ;-) My latest project was styling for H&M, and I’m so excited to share with you some images of the shoot. Just before I do that, I’d like to give a special ‘Thank You’ to H&M for having the most friendly team ever, my beautiful model, Mahtab Jamali of Katayoon London, Mr. Raed Qutena of Q8Photography, and Blush Hair & Beauty Center for doing the hair & make up; It was super exciting to work with you all, and I can’t wait for upcoming projects!

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This last shot was featured on H&M’s official Facebook page!

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Visit Posh Fairy page for updates and new projects <3

Thursday Friday: A Bag That’s Both Easy & Polished

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Thursday Friday is a fashion brand with a sense of humor and an appreciation for luxury; a brand of canvas bags perfect for groceries, gym clothes, books, and extras. Take it shopping, or bring it to work/school. Pair it with your handbag or use it in place of one you can work it into any day look.

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It’s fully lined, and the inner patch pocket keeps your keys and phone within reach. The chic handles are long enough to throw over your shoulder comfortably and soft once there.

This bag will wear like your favorite jeans. As you use it, the print’s glossy surface will fade gradually, personalizing the bag to the way you wear it.

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Thursday Friday bags are available at Harvey Nichols at the new extension of The Avenues Mall.

Elie Saab: Haute Coutoure Spring Summer 2013

An Ode to Delicateness’ redefined in the ‘dream-like’ atmosphere created backstage at the Elie Saab Haute Couture Spring Summer 2013 fashion show. Lace petals, shantung silk & impressionistic embellishments are just a few of the precious details unravelled in the ‘behind-the-scenes’ studio.

Making Heads Turn: A Bold New Fashion-forward Turban Collection by Malaak

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Turbans have made a bold fashion statement for decades. Trendsetters from Greta Garbo and Lana Turner to Sarah Jessica Parker, Beyonce and Sheikha Moza of Qatar have all embraced turbans as a staple of sartorial elegance, because it offers women a modest and yet fashionable piece, both fabulously classic and quietly unconventional.

Enthusiasts of previous Malaak fashion have come to expect creations of exquisite designs, masterful tailoring and a fashion-forward aesthetic that has turned this designer-to-watch into a household name whose style is immediately recognizable. Her fashion is notoriously bold and edgy and caters to women with a purpose of making a statement every day.

The collection features vintage references ranging from 50s nostalgia – think pastel colours and floral prints in silk satin and velvet, impregnated with current influences – bold graphics, patterns and accessories, which give these pieces a unique vibe and contrast: feminine and edgy.

The new Spring/Summer 2013 collection will be soon available in several boutiques and department stores in Dubai: Symphony (Dubai Mall), Saks Fifth Avenue, USH Boutique, S*uce and the signature Malaak Boutique in Jumeirah; in Doha at Impressions and in Jeddah at Cream.

For more on Malaak, visit their website, here.

Review: Geox SS2013 New Collection

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I received an invitation from the very friendly team at Habchi & Chalhoub to visit the Geox store at The Avenues and take a look at the spring/summer 2013 collection.

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It was my first time in the store; for those of you who are not familiar with Geox as well, it is an Italian brand of shoes and apparel manufactured utilizing waterproof/breathable fabrics. Usually, when I hear such terms, I assume that the privilege of comfort will mean giving up the style. To my surprise, the collection was on the contrary, stylish!

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They offer a wide variety of heels, flats, sneakers, men and kids collection, as well as apparel. And what’s special about it is that every single item in the store falls under the breathable technique, from the shoe soles, to the apparel fabrics.

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How cute is this wedge for sunny summer days!

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Sneaks,

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Wedge sneaks,

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And ballerinas..

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The men’s collection is equally hip, trendy, and classy. Would make a perfect gift too.

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Now since I recently had a baby, I started having a soft spot for little baby stuff; this collection was insanely cute! And the guys at Geox were generous enough to send me home with the cutest shoes for baby Yoyo! Him and I loved it very much!

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Thank you so much Habchi & Chalhoub for the fun time, and your wonderful hospitality. I will definitely be seeing you guys again.

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Geox is located at The Avenues, phase 2, beside Aizone.